lydia yuan

* Brand Manager— Drive business growth of running category , making development strategy ,marketing plan and implementing * “Xtep marketing elite ” 2012 1）Launched the Xtep running Brand positioning-target focused , insight sharpened, aligned with other divisions * 2）As a forerunner, to drive seamless delivery from brand positioning ,to brand concept ,to product design, and integrated marketing campaigns * Implemented for 2013-2015 annual plan * 3）Made 2012-2014 running category marketing plan base on the category strategy, implemented the integrated marketing communication in 2012、2013 * 4）Established Running as the No.1 strategic category-(1) value contribution from 20% to 29% * 2) +17% value growth in core platform despite industry depression * 3) achieving hero product sale-through 60% higher than overall

Activities and Societies: Academic Minister , Student Union; Vice President,Film Society; Member , Debate Association; Student Scholarship interschool(Every Semester);