Lydia Moran

My husband and I founded Genetic Labs Australia together. What began as a passion project, born from caring for family members with age-related illnesses and a deep desire to make a meaningful impact, has grown into a recognised brand in the longevity space. We formulate and manufacture nutraceuticals here in Australia, serving customers around the world. Everything we create is evidence-based, rigorously tested, and designed for people who want to invest in their future health. Discover more at geneticlabsaustralia.com.

DO WHAT MATTERS. We navigate the ever-changing digital terrain and support your growth with strategic performance marketing, using paid ads and drip email marketing. DTC (direct-to-consumer) and eCommerce brands grow with Drip, Adelaide's performance marketing agency.

I am the Digital Marketing Manager at KOA. I specialise in performance marketing, particularly email automation (ActiveCampaign, Mailchimp, Klaviyo, Zapier), Social Media Marketing (Facebook and TikTok ads, organic engagement strategies), and developing holistic, multi-touchpoint strategies to skyrocket leads and sales for Australian businesses.

I started my position as the marketing coordinator at Axiom Precision Manufacturing in late 2018. Throughout my time with the company, I have gained diverse experiences within a B2B and additionally a B2C setting. My key responsibilities include multi-website management and SEO using Wordpress, social media account management and content creation including press releases, blogs, award submissions, booklets and magazine articles. This multi-faceted role has enabled me to coordinate events with politicians and high profile guests, whilst the B2C aspect of the business has given me skills in media liaison, event management and coordinating photoshoots with leading manufacturers. I enjoy strategising and planning with the business development managers and I'm a valued member of the sales and marketing team.

(Internship) Key responsibilities: • Managing brand partnerships and joint venture campaigns • Attending various workshops about current digital marketing trends • Contacting businesses for promotional partnerships • Engaging in Facebook Blueprint training • Assist in implementing digital marketing campaigns

Key responsibilities: • Editing, writing and proofreading academic papers for publication • Data coding and analysis • Attending various conferences, training and seminars • Using various software including SPSS, Endnote and Excel for research purposes • Conducting literature searches and writing summaries

Key responsibilities: • Creating original content for Instagram and Facebook • Recruiting ambassadors • Uploading content on all social platforms • Extensive business administration duties • Liaising with potential sponsors and members