Luís Fernando Pozzi

Sponsorship & Marketing Director

About

Passionate about sports marketing, I have been building my career with a focus on sponsorships, partnerships, and commercial rights. Since 2019, I have been representing CONMEBOL in leading sponsorship and brand relationship projects for Copa América editions — four tournaments so far (three men's and one women's), with over 60 deals closed and managed. In addition, I am also actively involved in the areas of media rights, licensing, digital, and ticketing/hospitality. I enjoy working collaboratively, finding creative solutions to deliver real value to sponsors, and creating meaningful connections between brands, fans, and the sport.

Country

Brazil

City

Rio de Janeiro

Industry

Sports

Skill

Sports Marketing, Sports, Sponsorship, Event Management, Advertising, Sports media, Sports Media, Leadership, Sports Management, Internal Communications, Soccer, Management, Marketing Strategy, Marketing, Sponsorship Sales, New Business Development, Marketing Management, Relationship Marketing, Social Media Marketing, Athletics

Experience

Sponsorship & Marketing Director

Team Copa / SPORTFIVE

2020-9 - Present · 6 yrs 1 mo

Rio de Janeiro, RJ

Responsible for sponsorship prospecting, negotiation and coordination of the account management team

Sr. Marketing Manager

Team Copa

2018-6 - 2020-9 · 2 yrs 4 mos

Rio de Janeiro Area, Brazil

Responsible for sponsorship prospecting, negotiation and coordination of the account management team - ambev, Gol, Mastercard and TCL Responsible for developing other comercial partnerships related to branded content, merchandising, promotion and hospitality

Diretor Comercial/Marketing

Grupo JMN (Imaginar Content & Hoop Sports)

2018-3 - 2018-5 · 3 mos

Rio de Janeiro Area, Brazil

Development and commercialization of branded content projects associated with sports in partnership with media groups

Sports Marketing Consultant

Self-employed

2017-1 - 2018-3 · 1 yr 3 mos

Rio de Janeiro Area, Brazil

Senior Account Manager

Octagon

2011-4 - 2016-12 · 5 yrs 9 mos

Rio de Janeiro Area, Brazil

Corporate consulting for CISCO as a Rio 2016 Olympic Supporter (P&L, PMO, Brand/Marketing Acitvation, Content development/PR) - since Dec 2013 Corporate consulting for Oi as a 2014 FIFA World Cup Sponsor - from Oct 2011 to Jul 2013 Corporate consulting for TIM (development of a football platform) - from Apr to Sept 2011

Marketing Director

Instituto Superar

2010-11 - 2011-9 · 11 mos

Instituto Superar is a non-governmental organization (NGO) that holds rights towards the major marketing properties related to parasports - athletes, clubs, confederations, events, programmes ans sponsors. Responsible for creating more value to all parties involved and developing new partnerships.

Sports marketing

Trevisan Escola de Negócios

2010 - 2011 · 1 yr

Sponsorship Manager

Clube de Regatas do Flamengo

2006-9 - 2010-6 · 3 yrs 10 mos

Responsible for the relationship with current sponsors and prospectation of new ones Responsible for new business developments (communication and licensing)

Product Manager Revista A+

LANCE! Media Group

2005-9 - 2006-5 · 9 mos

Responsible for their sports weekly magazine, A+, in tems of editorial repositioning, communication/sales campaign, commercial formats and partnerships to increase subscriptions Implementation and management of a Marketing Intelligence Division, responsible for the gathering and internal communication of strategic marketing information