Lưu Hưng Chương

Sales Capability Specialist: - Creating and articulate a capability roadmap, applying new Sales Competency Framework and Individual Development for the sales organization, in-line with the organization's strategic priorities for the nationwide. - Working with the respective Trading Companies’ General Directors towards creation and execution of the Sales Capability blueprint towards building a future ready sales organization. - Identifying Functional Sales Capability competencies for the Salesforce across levels (from ASM to Sales Representative). - Creating training content to meet the Competency gaps. - Designing & deployment of training programs for Manager & Sales Rep pool in the Sales function. The same will be done in three parts: + On-board training and soft skills training. +Function training to meet business objectives. + Competency based trainings on competency framework. - Measuring effectiveness of the training content dissemination with linkages to overall business. - Partnering with external partners/vendors - For training content development, assessment & development centers. Assistant to Deputy Director/HOD - Strategic Planning and Executing for Special Projects - Sales Force Automation (SFA) - Commercial Excellent Audit (Commex) - Launching Saigon Draught Beer project

 Strategic thinking to build communication and business development strategies.  Creative thinking to build out-of-the box, holistic creative approach. • Know how to brief, motivate and contribute to creative team. • Input data for strengthen strategy of proposal • Co-operate with creative team to develop in-depth knowledge of client’s strategic issues and gives actionable advice for improvements. • Evaluate whether creative is in accordance with brief and can recognize good/outstanding event creative ideas.  Client services. • Develop and maintain client contacts and relationships; expands these contacts into prospects and prospects into customers. • Provide counsel to clients on media activities within the context of marketing campaigns to build the client’s brands and contribute to their overall business. • Ensure that all work related to the implementation of projects meet with and/or exceeds required quality standards as outlines in briefs/instructions set. • Becoming familiar with the nature of clients’ products, business culture and competition.  Has ultimate responsibility for achieving the agreed-upon profit targets for all accounts and for the on-going status of receivables.  Key contributions: • Business growth: 12% from new customers. • New segments: 35 new customers, 100% growth. • Successful events holding for customers: BOSCH, Coca Cola, Shell, Sun Life, Bluescope, Vietnam Airlines, Vietjet Air, Subaru, v.v…

 Contacting potential clients to establish rapport.  Developing goals for the development team and business growth and ensuring they are met.  Provide marketing and trade marketing solutions to approach target audiences: GT, MT.  Define and develop marketing strategy aligned with corporate objectives.  Researches and analyses market trends, demographics, pricing strategy, competitor products, and other relevant information to form marketing strategies  Organize and lead training programs or provide training to new hires.  Interact with the public, represent organization. • Key contributions: • Business growth: GT 100%, MT 300% • Market growth: GT’s outlets increased from 150 to over 500, cover all Mekong Delta provinces and HCMC. MT’s clients is cover big Supermarket systems in South (Vinmart, BigC, Coopmart, Lotte) • Restructuring company’s system: Operation, Logistic, Business, Marketing departments • Support to improve production process

 Liaising with managers and interviewing employees at all levels to identify and assess training and development needs.  Delivering and overseeing the training of individuals or groups of employees.  Supervising and monitoring progress made via training programs or schemes.  Designing and assessing training programs. • Key contributions: • Provide Skills Lectures (Communication, Sales model) • Field coaching and support directly 9 branches follow right business model and meet target. • Training on classes for more than 700 staffs.

 Manage distributor of company about ROI, HR, and Finance.  Responsibility of Turnover in month, quarter and whole year.  Manage and take care of Sales Team.  Track on strictly activities in market of competitors, and development of market.  Planning to support specific cases on field to adapt customer's demand.  Key contributions:  Clearly get inside customers’ behavior, especially in Mekong Delta.  Successful conducting for launching RURAL project (the oriental project to growth added 2%) in Mekong in 2015.  Success holding Team building picnics for FCV Sales team at Thailand (with Corp.) in 2014.  Completed target 2013- 2016 at FCV’s Tien Giang and Can Tho distributor.

 Excellent - Bachelor of Business Adminitration Degree in Can Tho University (2009 – 2013).  Cantho University Scholarship (2011, 2012), Scholarship from Phan Thanh CO, LTD (2012); Mobifone CO-OP (2012).  Intermediate English Certificate level  Basic Japanese Certificate: level N5 (N4 progressing)