Luqman Altarouti

- Govern marketing and corporate communications across 23+ subsidiary brands spanning e-commerce, industrial manufacturing, real estate, and professional services, leading a 11 person cross-functional team and a multi million SAR annual marketing budget. - Delivered a portfolio wide marketing assessment to executive leadership within the first month of tenure, establishing strategic priorities across all 23 subsidiaries. - Architecting the group's first Balanced Scorecard operational plan for marketing, covering 26 objectives for FY 2026/2027, with direct alignment workshops held with each subsidiary General Manager. - Launched SBH's internal communications function from zero, including a monthly employee newsletter, the Star of the Month recognition program, and the 5 Million Steps wellness campaign, which engaged 130+ employees across factory, office, and field environments and logged 6.1M+ steps, exceeding the participation target by 23%. - Leading digital growth for Enma & Injaz (sanitary ware e-commerce) through a Google Ads launch, GA4 audit and remediation, influencer sourcing, and external paid media consultant onboarding. - Remediated website performance across 12 subsidiary sites through a coordinated technical SEO and WordPress program, combining internal team capacity with a specialist contractor.

- Developed comprehensive content strategies aligned with local cultural values and community expectations. - Led content creation and optimization across multiple platforms while maintaining cultural authenticity. - Established a unified brand voice that resonates with Saudi and Gulf audiences. - Implemented data‑driven content strategies, resulting in a 40% increase in organic traffic. - Collaborated cross‑functionally to ensure content alignment with business objectives and cultural values. - Tracked and analyzed KPIs to measure marketing campaigns' effectiveness and identify areas for improvement.

- Develop and implement effective communication strategies that build brand awareness, and customer satisfaction for the coffee category in all Raqtan Group companies, Raqtan Solutions, Ekuep, and Qavashop. - Planning and managing the design, content, and production of all marketing materials. - Working with different marketing departments to generate new ideas and strategies. - Supervise projects to guarantee all content is publication‐ready. - Create communication and marketing strategies for new products, launches, events, and promotions. - Respond to communication‐related issues in a timely manner.

- Grew Qavashop's social media reach from 25K to 2M+ per quarter across Instagram and TikTok through content strategy overhaul and platform native programming. - Developed and implemented a bilingual Arabic/ English content strategy covering social, blog, email, and product pages, establishing brand voice standards still in use today. - Owned editorial production across the company blog, email newsletters, product descriptions, and category pages, aligning output to SEO and conversion objectives.

- Produced bilingual (Arabic/English) content across multiple formats including articles, blog posts, brand copy, and editorial features for clients. - Researched, drafted, and edited long form and short form pieces independently, managing the full workflow from brief to final delivery while meeting tight deadlines. - Adapted tone, voice, and structure to each client's brand and target audience, drawing on a journalism background to keep content clear, accurate, and engaging. - Optimized written content for SEO and digital platforms, balancing search performance with readability and reader value.

- Designed graphics and visual assets for television programs and advertising campaigns, establishing cohesive on-air branding. - Developed visual identities for multiple programs, ensuring consistent creative direction across all productions. - Partnered with local businesses to develop advertising concepts and brand messaging tailored for broadcast audiences.

- Create programs to get students involve with the community and create the iss office website. - Help international students to find accommodation when they arrive.

- Wrote and published news articles and feature stories on tight deadlines, covering community, campus, and cultural beats. - Produced photography for editorial content and live event coverage, combining visual and written storytelling. - Pitched original story concepts in editorial meetings, contributing to the publication's content calendar and audience engagement.

- Reported and wrote news stories for a regional daily newspaper, covering local government, community events, and public affairs. - Collaborated with editors and reporters in news meetings to develop story angles and prioritize coverage. - Captured photography for print and digital publication across news and feature content.