Andreea L.

I was responsible with the design and development of Marketing & Print materials, varying from brochures, menus and social media posts to printed ad campaigns and collaterals. I conceptualized and designed an Ad Campaign for Alma Health & Spa Retreat that was proudly featured in Forbes 30 Under 30, elevating the brand's visibility and also reinforcing its identity as a modern sanctuary for holistic health and wellbeing.

Six month internship in the High Contrast Branding division. I contributed to the concept, research and creation of brands spanning from the luxury to the tech industry. I took part in brand identity research, logo sketching, moodboard conceptualization and collaterals design.

One month internship with full focus on Branding. I took part in conceptualising and creating new brand identity elements for a local coffee shop that included a new color palette & packaging design and materials.

Proud Generația Tech alumni, the national program for IT & digital skills development, a Digital Nation project in partnership with top companies in Romania - www.generatiatech.ro. Digital Marketing Explorer, where I learned: How to create organic/paid content for social media; How to brief a client; How to set up a digital campaign plan (strategy, budget, ads, ad sets); Google Search Marketing (SEM). Active part of the Digital Nation community, where nationwide members support each other in a continuous learning process, aiming for self-improvement and professional development. Being part of this community, I developed soft skills such as: teamwork, effective communication, autonomy, proactivity and solution oriented thinking.

Worked together with the Social Media Department to create Reels & Posts to promote the Festival.

Worked closely with the Social Media & Communications department in order to create visual content for their social media platforms. I designed posts, stories and reels for Instagram and Facebook.

During my internship, I worked in two departments, Social Media & Translation. My attributions included designing and editing social media materials and translating brochures from spanish to english.