Lunar Cheng

Consulting Partner @ Mind & Matter

About

Seasoned marketing executive with extensive experience leading global brand marketing, integrated communications, and commercial strategy for luxury fashion brands. Expertise spans digital and traditional advertising, PR, experiential, and 360° campaign leadership across international markets. Recognized for shaping distinctive, culturally resonant brand narratives that drive relevance, elevate brand equity, and deliver measurable business growth. Proven track record of leading cross-functional teams and translating strategic vision into high-impact, consumer-centric campaigns across retail, digital, and experiential touchpoints. A strategic yet hands-on leader, known for advancing brand evolution, building high-performing teams, and executing with precision in fast-paced, highly competitive environments.

Country

City

Hong Kong SAR

Industry

Luxury Goods & Jewelry

Skill

Content Marketing, Marketing Operations, Product Strategy, Market Planning, Media Strategy, Strategic Partnerships, Strategy, Management, Marketing, Team Leadership, Business Development, Marketing Communications Planning, Integrated Brand Marketing, Contract Negotiation, Brand Positioning Strategies, Brand Equity, Project Management, Presentations, Crisis Communications, Strategic Communications

Experience

Consulting Partner

Mind & Matter

2023-6 - Present · 3 yrs 3 mos

Toronto, ON

Marketing & Communications and Branding consultant specializing in retail, luxury, and lifestyle sectors, partnering with leading Canadian and international brands to drive brand equity, cultural relevance, and business growth. Advises on integrated marketing strategies, brand positioning, and go-to-market execution, translating consumer insights into impactful, omni-channel campaigns across digital, retail, and experiential touchpoints. Known for shaping compelling brand narratives and delivering high-impact initiatives that strengthen market presence and customer engagement.

VP, Marketing & Communications, Asia Pacific

Versace

2018-9 - 2020-7 · 1 yr 11 mos

Hong Kong SAR

Determine and develop the communications plans and strategies in order to enhance the brand awareness and image in Asia Pacific with the following initiatives : Digital Amplification Campaigns Event Management Editorial Coverage (online & offline) Advertising Investment (online & offline) Press & Celebrities Relations

Marketing Communications Director, Asia Pacific

Valentino

2006-3 - 2018-8 · 12 yrs 6 mos

Hong Kong SAR

- Supported the brand to grow in the region in terms of sales volume, channels and awareness via different marketing & PR initiatives : PR & Advertising Events Management Celebrities Collaboration Digital Marketing - Relaunched the brand in China by enhancing the luxurious and chic image among the millennial with various 360-degree campaigns (digital amplifications and offline initiatives)

PR & Advertising Manager

Bottega Veneta

2004-12 - 2006-3 · 1 yr 4 mos

Hong Kong SAR

To develop, organize and execute strategic plans per corporate strategy and directives in order to build up the awareness of the brand in HK and new markets (Singapore and Taiwan).