Luna Zhang

Starti.ai is a US-based, AI-powered CTV performance platform built for outcome-driven growth. AI Video Agent enables AI-driven video creative generation, editing, and delivery optimization—forming a closed-loop system from creative production to performance measurement. By continuously feeding performance signals back into creative iteration, it increases production efficiency and drives higher conversion rates and overall ROI. Smarti Insight, our frame-level creative intelligence engine, analyzes video assets to identify high-impact visual and messaging elements—accelerating iteration and driving measurable performance lift across CPA and post-install conversion events. I lead a high-performing growth and strategic partnerships team, enabling AI-driven user growth for gaming, fintech, and utility apps through intelligent CTV and programmatic systems.

Led global user acquisition strategy across DSPs, SDK publishers, and CTV/OTT channels for gaming, fintech, and e-commerce apps, scaling traffic efficiently while maintaining strong ROI. Directed full campaign lifecycle: creative strategy, audience segmentation, bid optimization, and performance reporting. Leveraged cohort and retention analytics (D1, D7, ROAS) to refine targeting and maximize user value. Partnered with top-tier advertisers and publishers to expand inventory and consistently exceed performance KPIs.

Scaled programmatic user acquisition for mobile apps, connecting advertisers to premium SDK traffic (200–300 publishers, 50K–650K DAU/app) and CTV/OTT inventory (Roku, Samsung TV, Amazon Fire TV). Negotiated and optimized deals across DSPs, SSPs, and publishers (Google AdX, Unity, Vungle), driving measurable ROAS growth. Enabled scalable growth for gaming, fintech, and e-commerce apps through data-driven, AI-assisted campaign strategies.

Developed and managed strategic partnerships with global mobile app publishers, driving user acquisition and monetization through AI-powered programmatic solutions. Leveraged Mintegral’s full-stack programmatic platform to deliver video and interactive ad campaigns at scale across diverse geographies. Collaborated cross-functionally to optimize creative and targeting strategies, improving campaign ROI and engagement metrics. Facilitated East-West market expansion, helping publishers scale globally and maximize performance across mobile and CTV channels.

An exciting opportunity of leading the digital strategy team and working with the BD team, attending briefings, leading strategy sessions, build strategy and content for our clients communities; using knowledge and insight of the digital landscape to help our clients …