Luma Manina

Totally transparent renewable energy certification, every hour of the day: — End-to-end solution to achieve 24/7 hourly certificates — Option to choose geo-location, technology preference, traceability ledger — Compliant reporting with CDP, RE100, SBTi

— Took full ownership of the marketing strategy — Launched and optimised campaigns across channels such as Instagram, YouTube, LinkedIn, PPC, SEO, and email marketing — Utilised heatmaps, Google Analytics, user interviews and purchase behaviour analysis to identify drop-offs — Tripled relevant inquiries from warm leads (Instagram, email) — Led strategy and persona development for Instagram reels launch, resulting in a doubling of IG followers in just six months (22K to 45K). Achieved success with 3 videos surpassing a million views and 5 videos hitting the 400K+ views mark — Initiated and oversaw site SEO while also managing freelance copywriters to craft unique, in-depth SEO-optimised blog articles. This effort led to a doubling of organic traffic within a year (from 11K to 26K monthly users) — Conducted two extensive user interview series and performed data analysis, followed by strategic decisions which reduced conversion costs by 50% — Strategically tested contextual and banner ads on Google, generating high-quality leads at £1.2 per user (£35 per conversion, worth £3K+ each) — Gained solid people management experience, hiring and supervising external content creators, designers and PPC professionals. Established long-term relationships with two external agencies. Managed budgets and negotiated costs with all third-party suppliers

— Audited the website and digital marketing efforts. Developed a detailed content plan to align social media campaigns with blog posting, video uploads, and email marketing — Revised Facebook strategy, which doubled the number of followers in half a year and boosted engagement by 30% — Cut company’s expenses on Facebook ads, achieving lead generation goals with 1/3 of the budget — Assessed Instagram analytics and increased the number of weekly profile visits x4 by removing spam followers, optimising profile description and utilising relevant hashtags — Optimised video titles, descriptions and tags on YouTube to reach a wider demographic for better reach and target audience expansion — Launched inbound email marketing campaigns. Segmented audience according to buyer personas. Restructured email templates to include 2 visuals, shorter paragraphs, bullet points and calls to action. Improved Open Rate from 15% to 55% (up to 80% in some campaigns) and Click Rate to 23% — Redefined corporate tone of voice. Changed approach to content writing, making each post personal and engaging, and providing consistent value to social media followers. Guided the social media executive to maintain a unified tone of voice across all channels — Integrated automation tech solutions such as a client dashboard and a job crawling bot

Guiding exciting tech startups including Bolda, NeuroNav, YouConvey, Welbee, ParentCare, Otimo and more. If you are a founder or have an idea for a tech business, join our startup programme: wearenova.co.uk/nova-startup-process — Led B2B & B2C marketing for 13 startups, up to 6 active projects at the same time — Built email retargeting campaigns in MailChimp with 70% Open Rate — Optimised Google Ads campaigns and lowered the Cost Per Click to £0.18 — Worked closely with the design team to develop unique branding, landing pages with 29.8% conversion rate and offline collateral with trackable QR codes — Managed all budgets and negotiated costs with all third-party suppliers — Reduced the Cost of Acquisition for an online platform from £50 to £4.27 — Helped projects raise over £500k worth of seed funding

— Took full responsibility for all marketing communications. Worked closely with the sales team and supported B2B lead generation. Acted as an Account Manager for 2 major clients. Reported to the founders (CEO and CTO) — Performed competitive benchmarking and developed user buyer personas — Oversaw the creative development of promotional leaflets and brochures, collaborating with a third-party design agency. Kept the sales toolkit updated with the latest material. Designed social media graphics in Adobe Photoshop — Trained new sales staff on up-to-date product information, the use of CRM, and follow-up procedures — Executed campaigns on Facebook, driving traffic, engagement and conversions. Collected 200+ leads through a Facebook Lead Form — Launched Youtube ad campaigns on Google Adwords. Reduced average CPV and improved video view rate from 20% to 70% by optimising the content and ad targeting — Tracked metrics from marketing activity and devised strategies to move forward — Maintained the website using CMS (Wordpress and Tilda) to ensure the content is accurate and mobile-friendly. Conceptualised 3 landing pages. Improved formatting and readability of the website pages, decreasing bounce rate from 61% to 32% — Built a good rapport with local media. Partnered with Russian-wide media platforms for business professionals and published articles that were read by 10,000+ users within a week — Orchestrated the whole video production process and communications with 2 clients — Attended industry-related events to raise brand awareness

In partnership with Publicis UK — Conducted in-depth audience research (social listening) for ACC Sandoz, Rio 2016 Summer Olympics and PyeongChang 2018 Winter Olympics — Examined behaviours of Russian speakers on Facebook, Yandex, VK, OK and Twitter — Developed the list of the most relevant search terms and keywords for Rio 2016 marketing campaign (40 Million Russian audience) — Helped prioritise the most relevant marketing channels for the Olympics and use appropriate tone of voice to connect with the audience — Generated compelling insights for ACC Sandoz product launch, reporting on competitors, consumer groups and sentiment drivers — Presented data in Excel spreadsheets and Power Point presentations — Detected errors that affected the Olympic disciplines database in 14 languages — Continuously improved my knowledge of social listening tools such as Netbase, Crimson Hexagon, Hootsuite and Brandwatch

— Facilitated organic and paid social media activities for Kitsune, a UX design studio. — Assisted Kitsune’s clients, SMEs in Liverpool, with improving their online presence and driving traffic to their brand new websites. — Developed digital marketing strategies for 5 clients. Covered channels like Facebook, LinkedIn, Instagram, Twitter, paid social, PPC, email marketing and collaboration with local media and opinion leaders.  — Headed social media marketing, from content strategy to community management, for a restaurant chain operating in 5 towns across the UK. Increased engagement by 40% on Facebook, Twitter and Instagram. — Established and maintained strong relationships with clients through face-to-face meetings, email communication and phone calls. Evaluated the effectiveness of marketing efforts in Google Analytics and presented monthly metrics to clients. — Generated 300+ leads for Kitsune by networking at local and nation-wide events. — Collaborated with influencers and industry associations. Organised workshops and published articles with BIMA, Digital Catapult and Tech North.

— Developed and implemented content strategies for 2 clients. — Upgraded the agency's blog working alongside a programmer: updated the strategy, moved from a third-party blogging platform to a primary site, increased the range and the frequency of blog posts. — Held workshops on social media content with a 100% positive feedback. — Produced 3 successful commercial proposals that won the tenders. 

— Developed ideas and wrote copies for 30+ successful email marketing campaigns for PHILIPS, Audi & Volkswagen. — Reduced the number of approval stages for each email from 7 to 3 by improving the quality of copies and communications between the agency and the client. — Worked closely with the CRM & design teams to ensure that KPIs are met.

Full Roscoe Scholarship Membership in the World Travel Society