Lulu Kumala Dewi S.T. M.M

GM Business Development @ COMBIPHAR

About

Experienced Product Innovation and Business Development with a demonstrated history of working in the consumer goods industry. (Personal Care for Adult, Kids, and Baby), Hair Care, Household, Men's Grooming, Supplement, Traditional Medicine, Pharmacy, and Beverages Categories). Skilled in Marketing Management, Product Management, Fast-Moving Consumer Goods (FMCG), Market Planning, and Market Research. Strong product management professional with a Magister of Management focused in Marketing/Marketing Management, General from Kwik Kian Gie School of Business.

Country

Indonesia

City

Jakarta

Industry

Consumer Goods

Skill

Skill Development, Cosmetics, Concept Development, Identifying New Opportunities, Negotiation, FMCG, Trade Marketing, Distributed Team Management, Brand Management, Product Development, Product Innovation, Product Management, Market Analysis, Marketing Management, Marketing Strategy, Marketing Research, Market Planning

Experience

GM Business Development

COMBIPHAR

2024-1 - Present · 2 yrs 9 mos

Jakarta, Indonesia

Senior Brand Marketing Manager

Enesis Group

2021-10 - 2023-10 · 2 yrs 1 mo

• Planned, implemented and tracked sales and marketing strategies to promote brand products. • Consulted with product development teams to enhance products based on customer interest data. • Developed innovative marketing campaigns based on key objectives. • Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness

Head Of Division Product Innovation

PT Kino Indonesia Tbk

2019-1 - 2021-7 · 2 yrs 7 mos

• Planned, implemented and tracked sales and marketing strategies to promote brand products. • Conceptor and product development products based on customer interest data for all categories (personal care, beverage, pet category, and pharmacy) • Developed innovative marketing campaigns based on key objectives. • Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness

Senior Product Innovation Manager

PT Kino Indonesia Tbk

2018-4 - 2018-12 · 9 mos

Group Product Innovation Manager

PT Kino Indonesia Tbk

2017-6 - 2018-3 · 10 mos

Product Innovation Manager

PT Kino Indonesia Tbk

2015-11 - 2017-5 · 1 yr 7 mos

Brand Manager

Godrej Consumer Products Limited

2015-4 - 2015-10 · 7 mos

• Planned, implemented and tracked sales and marketing strategies to promote brand products. • Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications. • Cooperated and worked closely with the communications team to develop marketing strategies to boost brand awareness. • Developed innovative marketing campaigns based on key objective

Junior Product Manager

Godrej Consumer Products Limited

2012-6 - 2015-3 · 2 yrs 10 mos

Greater Jakarta Area, Indonesia

Assistant Brand Manager

PT. Sari Agrotama Persada (Wilmar Group)

2010-11 - 2012-6 · 1 yr 8 mos

• Manage branding activities on the all distribution channel (Gt & MT) • Check Market ang propose idea for branding Activities • Manage marketing / promotion activities, either the BTL or ATL programs. • Take a lead role in additional discount for product price • Calculation for forecast all brand cooking oil under PT. Sari Agrotama Persada (Sania, Sania Royale, Fortune, Sovia)

Sales Executive

SinarAlam Group

2009-6 - 2010-11 · 1 yr 6 mos

• Supervise sales for cooking oil Sumbagsel, Lampung, & Jambi Area • Maintain 5 big customers for each area (Sumbagsel, Lampung, & Jambi Area) • Check Market & Grab new customers