Luke Tierney

Waypoint is a marketplace growth partner for ambitious consumer brands that want profit-first scale, not vanity metrics. We help brands win on Amazon and Instacart by combining sharp strategy, conversion-focused creative, and retail media execution that is built to move the P&L. We started Waypoint for the brands doing real work in the world (better-for-you, mission-driven, and “actually good” products), but our approach works for any brand that wants disciplined, measurable growth. A few things we’re serious about: * Profitability and clarity (clean reporting, clear priorities, no fog machines) * Operators, not theorists (we live in Seller Central and Ads Manager) * Accountability (we offer a money-back guarantee for qualified brands) * Impact (we donate 5% of every dollar earned to environmental and health causes) Services include: * Amazon full channel management - we take care of Amazon soup to nuts, so you don't have to. * Ecommerce strategy + category and competitor research * Listing optimization (SEO + conversion rate optimization) * Creative that sells: PDP imagery, A+ Content, Storefronts, video * Amazon Advertising: Sponsored Ads, DSP, testing frameworks * Measurement: dashboards, attribution, retail media insights (built for decisions) * Instacart: catalog optimization, search + display ads, promotions, reporting If you’re ready for efficient growth with adult supervision, message us here or reach out via growwithwaypoint.com.

Founded and developed the first review aggregator of online job resources.

Principle founder of Colombia Immersion language institute, spearheading team curriculum, marketing strategy, community programs, and partnerships with organizations throughout Medellín, Colombia.

Facilitated cross industry roundtables, reducing waste large scale by turning industrial byproducts into additional revenue streams. Inbound and outbound marketing, member recruitment. Symposium and event planning, execution.

Constructed Passive House, LEED, and Built Green residential buildings. Streamlined best practices, and sourced building materials from demolition and to increase reuse and reduce waste.