Łukasz Konieczny

With over 20 years in the spirits industry, I’ve consistently delivered brand growth, market expansion, and sales excellence across highly competitive channels. I have built strong portfolios and delivered measurable revenue growth, while also developing high-performing teams and fostering open, effective communication across organizations, customers, and brand owners. Led and coached 40+ cross-functional professionals across sales, marketing, trade marketing, education, and events, fostering a performance-driven culture • Delivered +45% value growth in 3 years for agency brands (Beluga, Dictador, Salitos, De Kuyper) through premiumization, market expansion, and innovative brand strategies (IWSR) • Launched and scaled new products (PeachTree, Limonce, Clan Campbell) in On-Trade & Travel Retail, boosting brand equity and visibility in 18 months • Managed total A&P and Sales Support budgets of ~PLN 42M, optimising ROI and strategic allocation of resources • Clear communication frameworks improving cross-department collaboration and accelerating decision-making • Negotiated strategic partnerships with global and local brands and partners, accelerating premium brand penetration across multiple channels. My style combines passion and strategic vision with transparent communication, coaching and team-building approach. I believe that strong brands are built by strong teams and that empowering people to take initiative creates both engagement and long-term, sustainable growth. Always open to connecting with leaders, partners, and brands who share a vision of growth.