Lujain Al Ansari CBM® PMP® PCM®

- Established and continually developed positioning, identify target audiences, and developed marketing activity with specific objectives across different channels and segments - Design & execute integrated marketing campaigns to drive awareness, generate demand and convert into leads such as MO Ali campaign. - Leading the execution of marketing programs from start to finish. - Presenting ideas and final deliverables to internal and external teams, communicate objectives KPI’s and budgets to CEO. - Managed the marketing budget and procurement process including costs allocated to agencies and ensure spend levels are maintained.

- Work with the team to produce new ideas for company branding, promotional campaigns, new trends of reach and communications. - Developed detailed brand direction, personas, communication, theme, ideation ( MO espresso bar & bakehouse ) - Supervised the daily workflow and monitor deadlines and budgets - Supporting the CDO to achieve vision of the company and brands.

- Managed the creative team. - Developed launch plans for new projects. - Developed strategies for projects communication & sales.

- worked with the commercial manager on handling all commercial products launches. - Developed & managed sales / marketing plans - Managed commercial events such as “be a walker” for ajdan walk - Maintaining brand integrity across all company marketing initiatives and communications - Identifying trends in customer interactions and planning digital campaigns

- working with marketing manager to determine event budget and manage expenses to that budget. - Managed events including communications with event host, booth designers and executers, and the event media. - Reviewing integrated plans and campaigns and productions across all digital and offline mediums to ensure it is in compliance with brand values and guidelines. - Developed marketing campaigns (product launching and promotion) for Ajdan Rise, Ajdan Walk, Al Khobar Lakes - Developed graphics, illustrations, logos to use internally and externally, assisting with content management, Identifying brand building areas and creating visual brand strategies. - Organized the Ajdan Rise event and Ajdan Walk launch event with the Business development manager.

- Managing projects, defining & following up project workflow. - Developing content for company profile, documents, social media and website - Developed branding guidelines for projects, and supervising interns to execute design requirements. - Generate new ideas for marketing and advertisement