Luiz Guilherme Priolli

Luiz Guilherme Priolli

Partner & Commercial Director @ Westy

About

Trilingual executive educated in the United States with 9 years of experience leading Marketing, Sales, and Product teams. Track record of B2B and B2C growth across education, technology, health, and energy. Hands-on C-level leader focused on results specialized on building and optimizing paid and organic acquisition channels. Since 2024, studies and implements artificial intelligence to increase operational efficiency and effectiveness. Keywords: Growth Leadership, Marketing Leadership, Sales Leadership, Product Funnels, Go to Market, Demand Generation, Performance Marketing, Paid Media Scaling, Conversion Rate Optimization, Revenue Operations, Pipeline Management, Forecasting, CRM Strategy, Pricing and Packaging, Monetization, Retention, Churn Reduction, Subscription Models, Unit Economics, P&L Ownership, Cash Flow Management, Strategic Partnerships, Private Equity, M&A Integration, AI for Growth, AI Automation, LATAM Expansion.

Country

Brazil

City

São Paulo

Industry

Higher Education

Skill

Propaganda comercial, Métricas de desempenho, Métrica, Gestão de produtos, B2B, Rebranding, Trabalho colaborativo, Inteligência de negócios (BI), Análise de produtos, Management, Corporate Development, Problem Solving, Leading Meetings, Creative Problem Solving, Financial Negotiations, Educational Programs, Habilidades analíticas, Desenvolvimento de produtos digitais, Roteiro de produtos, Criatividade

Experience

Westy

Partner & Commercial Director

Westy

LinkedIn
2026-2 - Present · 8 mos

São Paulo, SP

We're rebuilding corporate banking from the ground up with AI to find savings in every transaction

BBI - Business Behavior Institute

Business Strategy Professor

BBI - Business Behavior Institute

LinkedIn
2019-11 - Present · 6 yrs 11 mos

São Paulo, Brazil

International business school focused on soft skills • Teaches Differentiation and Competitive Advantage in the postgraduate program, with monthly mentoring sessions

Grupo Educacional Primum

Business Unit Director - CBI & BBI

Grupo Educacional Primum

LinkedIn
2025-5 - 2026-2 · 10 mos

São Paulo, São Paulo, Brasil

Education group of 7 companies consolidated by a private equity • Led the group’s largest business unit, comprising BBI and CBI of Miami, the largest psychoeducational institute in LATAM, with 130,000 plus students and 30 postgraduate programs. • Led CBI’s largest campaign, generating R$24M plus and attracting 5,000 plus new students in one month. • Standardized launch processes and built a delivery pipeline for new courses. • Expanded the B2B portfolio with practical AI implementation training for mid and senior management

Grupo Educacional Primum

Business Unit Director - BBI

Grupo Educacional Primum

LinkedIn
2024-9 - 2025-5 · 9 mos

São Paulo, São Paulo, Brasil

• Negotiated and signed new national B2B contracts and partnerships with Vale, and international partnerships with Harvard, expanding the school’s global reach. • Significantly reduced student churn through a portfolio refresh, learning methodology updates, and a new virtual learning environment. • Designed and launched the Career Acceleration Program for more than 1,200 students.

Brasil Paralelo

Head of Educational Products

Brasil Paralelo

LinkedIn
2023-11 - 2024-8 · 10 mos

São Paulo, São Paulo, Brasil

Production company and streaming platform with more than 400,000 subscribers • Owned the high ticket subscription product with thousands of subscribers and R$50M plus in annual recurring revenue. • Developed and launched multiple independent high ticket courses and certifications, using in person events to reduce costs. • Innovated content formats that increased engagement by more than 4,000 percent, driving additional revenue and reducing churn. • Built the full plan to establish and launch an educational institution with postgraduate programs. • Structured a decentralized, low cost in -person communit y initiative for a 400,000-subscriber base

VIAFLOW®

Council Member

VIAFLOW®

LinkedIn
2022-2 - 2024-2 · 2 yrs 1 mo

São Paulo, São Paulo, Brasil

International automation and machine learning company • Contributed for two years to strategic decisions on international expansion, brand positioning, innovation, management, and products.

IFL - Instituto de Formação de Líderes - São Paulo

Vice President

IFL - Instituto de Formação de Líderes - São Paulo

LinkedIn
2022-11 - 2023-11 · 1 yr 1 mo

São Paulo, São Paulo, Brasil

Institute for business leadership development in Sao Paulo • Currently a member of the Honorary Council; previously led teams for Fundraising, Institutional Relations, Partnerships, and Impact. • Hosted the official IFL SP podcast for 3 years, interviewing CEOs and investors such as Andre Esteves (BTG), David Feffer (Suzano), Rodrigo Baer (SoftBank), and others.

Polaris Healthcare

Director of Sales and Marketing

Polaris Healthcare

2022-6 - 2023-8 · 1 yr 3 mos

São Paulo, Brasil

Healthtech for personalized medication - Acquired by a competitor. • Built product funnels for B2C and B2B channels with 25 percent plus monthly revenue growth. • Built an affiliate program with 400 plus members and a referral program with 1,500 plus referrals. • Set and managed goals and KPIs for Inside Sales, Field Sales, and Marketing teams.

Matrix Energia

Head of Marketing

Matrix Energia

LinkedIn
2021-1 - 2022-6 · 1 yr 6 mos

São Paulo, Brazil

Energy trading company with R$2.5B in revenue • Implemented an affiliate program with the sales team to acquire corporate clients. • Executed the digital strategy for acquisition and retention of small and enterprise clients. • Completed the Matrix Energia rebrand as the first digital energy distribution company. • Structured PR for the merger announcement between Prisma Capital and Switzerland’s DXT International.

TTS Energia

Business Development & Marketing Manager

TTS Energia

LinkedIn
2019-4 - 2020-12 · 1 yr 9 mos

São Paulo, Brazil

Joint-venture for nationwide solar power plant installation • Signed R$20M plus in contracts in the first year of the joint venture (Itau, Pague Menos, and others). • Delivered the largest rooftop solar plant in Latin America, in Cajamar. • Negotiated contracts ranging from international funds to local installers. • Built the brand and positioning for the new venture.

Polemitics

Cofounder & Head of Marketing

Polemitics

LinkedIn
2016-12 - 2019-3 · 2 yrs 4 mos

São Paulo, Brazil

Polemitics WAS a face-to-face video debate app - Discontinued. - The focus was to humanize discussions on the internet with one simple concept: faces, not fakes. - Acquired over 12,500 users during our first Beta version. - Raised over BRL 450,000 in our capitalization round. - Interviewed on InfoMoney's F5 panel on Innovation.

Education

Georgetown University McDonough School of Business

Georgetown University McDonough School of Business

LinkedIn

Global Leadership

2020-1 - 2020-4 · 4 mos

- A 10-week intensive program to develop emergent leaders in Latin-America. - Scholarship granted by Instituto Ling and Brazilian-American Chamber of Commerce. - Member of the International GCL Alumni Network & Person of the Year Fellowship.

Bentley University

Bentley University

LinkedIn

Economics-Finance Major

2014-8 - 2016-9 · 2 yrs 2 mos

- Graduated with Honors after being selected for the President's List in january 2016. - Won the US$1000.00 Hartnett Prize for the Business Plan semester-long competition. - Represented Bentley University at the Harvard International Consulting Competition. - Participated actively in both the Bentley Consulting Group and the Leadership Society. - Acted for a year as Delta Kappa Epsilon fraternity's Recruitment Chair.

Aarhus University

Aarhus University

LinkedIn

Business Administration and Management

2014-1 - 2014-6 · 6 mos

- Sent by Insper as an exchange student for 6 months in Aarhus, Denmark, where I focused on the study of Behavioral Economics, Finance and Trading. - Acquired the GCMS Advanced Trading Diploma and partook in the Norwegian Trading Competition.

Insper Instituto de Ensino e Pesquisa

Insper Instituto de Ensino e Pesquisa

LinkedIn

Economics

2012-1 - 2014-1 · 2 yrs 1 mo

- Led for two semesters a team of 30 people as Director at the student-elect Academic Directory. - Participated in the creation of InFinance Insper, the University's first student led organization dedicated to financial studies. - Was approved for the University Exchange program to Denmark through Insper's selective process.

Colegio Miguel de Cervantes

Colegio Miguel de Cervantes

LinkedIn
1998 - 2010 · 12 yrs

- Studied for 12 years in a Bilingual Spanish School in São Paulo, Brazil. - Participated for 3 years in the school's Hispanidad research projects. - Travelled to 5 cities in Spain with the professors for over a month for cultural learning dynamics.

Luiz Guilherme Priolli's Contact Information

Email

******@***.com

Phone

(**) *** ****

Find the Right Leads
Find Verified Contact Data

Try with: Jensen Huang @ nvidia.com Click to autofill
LeadContact awards, five-star ratings, and GDPR compliance badges

What LeadContact does well

Find verified emails, phone numbers, and decision-makers with 98% accuracy.

Find Leads

Find Leads

Find the right people by company, role, industry, location, and more.

925M+ professional profiles

Find Leads
Find Emails

Find Emails

Access verified email addresses for your target contacts.

657M+ emails

Find Emails
Find Phone Numbers

Find Phone Numbers

Get cross-validated phone data from multiple top sources.

239M+ phone numbers

Find Phone Numbers

More Accurate. Lower Cost.

Find contact data in 1 tool with 98% accuracy

LeadContact integrates leading enrichment tools to deliver more accurate contact data—without paying for each one.

LeadContact Logo
Competitor Tools

All these = $289 per month

Great conversations start with the right contact.

It’s time to find yours.