Luiz Guilherme Priolli
Partner & Commercial Director @ Westy
About
Trilingual executive educated in the United States with 9 years of experience leading Marketing, Sales, and Product teams. Track record of B2B and B2C growth across education, technology, health, and energy. Hands-on C-level leader focused on results specialized on building and optimizing paid and organic acquisition channels. Since 2024, studies and implements artificial intelligence to increase operational efficiency and effectiveness. Keywords: Growth Leadership, Marketing Leadership, Sales Leadership, Product Funnels, Go to Market, Demand Generation, Performance Marketing, Paid Media Scaling, Conversion Rate Optimization, Revenue Operations, Pipeline Management, Forecasting, CRM Strategy, Pricing and Packaging, Monetization, Retention, Churn Reduction, Subscription Models, Unit Economics, P&L Ownership, Cash Flow Management, Strategic Partnerships, Private Equity, M&A Integration, AI for Growth, AI Automation, LATAM Expansion.
Brazil
São Paulo
Higher Education
Propaganda comercial, Métricas de desempenho, Métrica, Gestão de produtos, B2B, Rebranding, Trabalho colaborativo, Inteligência de negócios (BI), Análise de produtos, Management, Corporate Development, Problem Solving, Leading Meetings, Creative Problem Solving, Financial Negotiations, Educational Programs, Habilidades analíticas, Desenvolvimento de produtos digitais, Roteiro de produtos, Criatividade
Experience

Business Unit Director - CBI & BBI
São Paulo, São Paulo, Brasil
Education group of 7 companies consolidated by a private equity • Led the group’s largest business unit, comprising BBI and CBI of Miami, the largest psychoeducational institute in LATAM, with 130,000 plus students and 30 postgraduate programs. • Led CBI’s largest campaign, generating R$24M plus and attracting 5,000 plus new students in one month. • Standardized launch processes and built a delivery pipeline for new courses. • Expanded the B2B portfolio with practical AI implementation training for mid and senior management

Business Unit Director - BBI
São Paulo, São Paulo, Brasil
• Negotiated and signed new national B2B contracts and partnerships with Vale, and international partnerships with Harvard, expanding the school’s global reach. • Significantly reduced student churn through a portfolio refresh, learning methodology updates, and a new virtual learning environment. • Designed and launched the Career Acceleration Program for more than 1,200 students.

Head of Educational Products
São Paulo, São Paulo, Brasil
Production company and streaming platform with more than 400,000 subscribers • Owned the high ticket subscription product with thousands of subscribers and R$50M plus in annual recurring revenue. • Developed and launched multiple independent high ticket courses and certifications, using in person events to reduce costs. • Innovated content formats that increased engagement by more than 4,000 percent, driving additional revenue and reducing churn. • Built the full plan to establish and launch an educational institution with postgraduate programs. • Structured a decentralized, low cost in -person communit y initiative for a 400,000-subscriber base

Vice President
São Paulo, São Paulo, Brasil
Institute for business leadership development in Sao Paulo • Currently a member of the Honorary Council; previously led teams for Fundraising, Institutional Relations, Partnerships, and Impact. • Hosted the official IFL SP podcast for 3 years, interviewing CEOs and investors such as Andre Esteves (BTG), David Feffer (Suzano), Rodrigo Baer (SoftBank), and others.

Director of Sales and Marketing
Polaris Healthcare
São Paulo, Brasil
Healthtech for personalized medication - Acquired by a competitor. • Built product funnels for B2C and B2B channels with 25 percent plus monthly revenue growth. • Built an affiliate program with 400 plus members and a referral program with 1,500 plus referrals. • Set and managed goals and KPIs for Inside Sales, Field Sales, and Marketing teams.

Head of Marketing
São Paulo, Brazil
Energy trading company with R$2.5B in revenue • Implemented an affiliate program with the sales team to acquire corporate clients. • Executed the digital strategy for acquisition and retention of small and enterprise clients. • Completed the Matrix Energia rebrand as the first digital energy distribution company. • Structured PR for the merger announcement between Prisma Capital and Switzerland’s DXT International.

Business Development & Marketing Manager
São Paulo, Brazil
Joint-venture for nationwide solar power plant installation • Signed R$20M plus in contracts in the first year of the joint venture (Itau, Pague Menos, and others). • Delivered the largest rooftop solar plant in Latin America, in Cajamar. • Negotiated contracts ranging from international funds to local installers. • Built the brand and positioning for the new venture.

Cofounder & Head of Marketing
São Paulo, Brazil
Polemitics WAS a face-to-face video debate app - Discontinued. - The focus was to humanize discussions on the internet with one simple concept: faces, not fakes. - Acquired over 12,500 users during our first Beta version. - Raised over BRL 450,000 in our capitalization round. - Interviewed on InfoMoney's F5 panel on Innovation.
Education

Global Leadership
- A 10-week intensive program to develop emergent leaders in Latin-America. - Scholarship granted by Instituto Ling and Brazilian-American Chamber of Commerce. - Member of the International GCL Alumni Network & Person of the Year Fellowship.

Economics-Finance Major
- Graduated with Honors after being selected for the President's List in january 2016. - Won the US$1000.00 Hartnett Prize for the Business Plan semester-long competition. - Represented Bentley University at the Harvard International Consulting Competition. - Participated actively in both the Bentley Consulting Group and the Leadership Society. - Acted for a year as Delta Kappa Epsilon fraternity's Recruitment Chair.

Business Administration and Management
- Sent by Insper as an exchange student for 6 months in Aarhus, Denmark, where I focused on the study of Behavioral Economics, Finance and Trading. - Acquired the GCMS Advanced Trading Diploma and partook in the Norwegian Trading Competition.

Economics
- Led for two semesters a team of 30 people as Director at the student-elect Academic Directory. - Participated in the creation of InFinance Insper, the University's first student led organization dedicated to financial studies. - Was approved for the University Exchange program to Denmark through Insper's selective process.
Luiz Guilherme Priolli's Contact Information
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