Luiza Teixeira

- Led advertising initiatives for key clients: Lindt, ASICS, and CAMIL managed $3MM+ annual media investment - Spearheaded cross functional strategies with creation, insight, media, client service and content areas with creativity and storytelling in support of brand objectives, building strong campaigns, resulting in 33% increase in salary - Developed three strategies for CAMIL's initial brand book, mastering the market analysis and strategic brand survey for learning and communication. All was synthesized to create goals and positioning for individual brands - Created strategy, tagline, advertising actions and media plan around a hero product for Lindt's Easter campaign. Implemented multi-point consumer contact, capturing peak annual chocolate sales in Brazil resulting 25% of annual brand sales - Devised strategy campaign, tagline, events and media for launch of ASICS Nimbus 25. Oversaw a special project of OOH, event, cinema, contextual media and digital creative content

- Led advertising initiatives for key clients: L'Oreal, DCA (e.g., Vichy, La Roche Posay), DL (e.g., Lâncome, Prada, YSL) | $6MM+ annual media investment - Established a brand guide for differentiation strategies within the self-care market for brands within the L'Oreal Active Cosmetic Division. Selected to oversee a similar exercise for Luxury Division, brands of fragrance - Won a competition of 5 other agencies for Creators L'Oreal, growing DOJO's influence marketing and earning ~$5MM in paid media, resulted in an early promotion and granted a 50% increase in salary - Devised more than 20 the strategies for Brazilian marketing campaigns imported from all over the world. L'Oreal campaigns alone resulted in 36Bn impressions, 110MM clicks, and 20Bn views - Identified unique opportunities, trends and player analysis with consumer journey research. Neovadiol campaign could understand women during menopause building trust through open dialogue, 146MM impressions

- Orchestrated advertising initiatives for key clients: AWS Prime Video, Amazon Sell on, Havaianas and TCL - Collaborated in an 8-agency competition for Sell on Amazon (SOA), a creative proposal went live in 2022. The objective was to increase the attractiveness of SOA across sellers, to migrate product selection and launch a store on Amazon - Researched audiences in GWI and developed message mapping for an Amazon Prime Video series' launch (DOM), inspired by a true story. Conducted interviews and culminated in a campaign; invited to launch Season 2

Archademy is an innovative online content platform, business hub and coworking for architecture and design professionals. I worked as a Marketing and Communication Analyst, producing strategies, content and relationships on social networks. I also helped in developing the link with sponsoring brands and advertising campaigns to promote startup products.

- Improved communications for investment companies with small budgets and little access to professionals - Advised a recycling startup teaching environmental education. Completed qualitative research, storytelling and benchmarking projects. Generated ~$400k of extra income for partner cooperatives and reached 600+ condos

A group of volunteer women who aim to improve Brazil by supporting and encouraging existing projects that seek to encourage progress in the education, safety and health sectors, among others. - Project manager, setting goals, organizing tasks and also responsible for the dissemination of informations and collection of the donations.

Vacation Internship in Project Management, in a retail startup on board airplanes. The team I was assigned was responsible for analyzing consumer sales and behavior data from previous months and proposing new products for next month's magazine, which is the way products are released on airplanes. I had the opportunity to work at a startup in Dublin, Ireland. I believe that what I learned most from this experience is that I was exposed to different cultures, ways of thinking and to a collection of experiences that were very different from one another. In the company I had contact with Irish, English, German, Indian, Argentine and my biggest challenge was to create and develop ideas in such a multiple environment. I had the opportunity to follow leadership meetings and understand how the professionals do the analysis of this data and the proposal and vision of the future. Airlines: Aerlingus and Etihad.

Internship at the agency: Solution Communication. The agency focus on planning and advertising strategies, I was responsible for customer relations, meetings, building brand positioning, developing brand identity and build a great relationship between agency and customer with added value. Accounts: Hermes Pardini health laboratories, Vivo Telephony and philanthropic account. Reason for leaving: Optunity in Dublin.

A small agency of the university organized by teachers with the objective of providing students with professional experiences. My first skills in professional communication, briefing, planning and strategy were developed. It is the duty of care to understand the client, to discover what he has as pains, desires, needs and propose a creative solution to such problem or business opportunity.

Honor: UAL Award for Study Abroad for writing in English