Anna Luiza Ghiotti

In charge of CeraVe’s body hydration, facial hydration and institutional franchises – Moisturizing Cream & Lotion, Urea and Specific Areas range, Facial Moisturizers and Institutional Projects

In charge of CeraVe’s cleansing franchise – Non-acne Cleansing range and Acne Cleansing & Treatment range

During my time at Límina Consultoria, I have been able to immerse myself in different areas and projects, contributing to the growth of the company and my own professional development. Marketing and Communications: - I created engaging content for the company's social media platforms and analyzed metrics to optimize reach and engagement. - I participated in the paid traffic implementation team, which aimed to implement this new form of passive prospecting - I wrote informative posts for Límina Consultoria's blog, strengthening the company's digital presence. - I coordinated the communication of the Límina Week, a successful event that brought together university students and major companies such as L'Oréal, Ambev, Prio, and others to discuss topics such as innovation and entrepreneurship. Other responsibilities: - I worked on strategic projects for clients in various sectors, which broadened my practical knowledge. - I was part of the recruitment team, assisting with outreach, interviews and group dynamics, which honed my interpersonal and recruiting skills. - I participated in ENEJ (Encontro Nacional de Empresas Juniores), a national conference for junior enterprises, expanding my network and gaining knowledge through lectures and training sessions.

The trainee phase consisted of carrying out a strategic planning for the NaPorta start-up. The project, which lasted 3 months and received an NPS of 10, included: - A visit to the company's headquarters and weekly status meetings with the directors of the startup's main areas (operations, marketing and finance); - Critical Success Factors analysis, Porter's 5 Forces model, SWOT and OKR methodology for all areas of the business (I focused on marketing); - Sharing strategic insights to improve NaPorta; and - Developing and deploying automated spreadsheets to streamline the start-up's operational processes.

- I made an external transfer to UFRJ - I was part of the Junior Enterprise: Límina Consultoria