Luíza Torquato

Responsible for the 360º strategy and execution of campaigns, combining an analytical mindset with a hands-on approach. I lead product launches and act as a liaison between sales teams and medical experts to ensure precise, results-driven communication. Core Focus Areas: Planning: Developing CRM automated workflows and digital content strategies. Events: Managing sponsorships and brand activations. Analytics: Interpreting data for agile decision-making and campaign course corrections. Stakeholders: Managing highly complex cross-functional stakeholders (Commercial & Medical).

Strategic leadership in Branding, Digital Marketing, and 360° Communications within the scientific healthcare sector, focusing on institutional positioning, authority building, and brand equity. Key Achievements & Impact: -Architected and executed the Strategic Communication Plan (internal & external), aligning brand identity, organizational culture, and institutional positioning. -Orchestrated multichannel campaigns (Instagram, Blog, Email Marketing, and Corporate Collateral), significantly increasing reach and qualified brand engagement. -Led the consolidation of Verbal Identity and Brand Guidelines, ensuring narrative consistency and global institutional recognition. -Developed SEO-driven content strategies, strengthening digital authority and scaling organic traffic through high-value scientific narratives. -Managed institutional coverage for scientific congresses and events, translating complex technical knowledge into strategic, high-impact social media narratives. -Acted as a Strategic Liaison between agencies, designers, and internal stakeholders, ensuring all deliverables were strictly aligned with business KPIs. -Structured Performance Reports with advanced metric analysis (engagement, reach, growth, and conversion), driving data-backed decision-making for the leadership team. -Championed Growth Marketing initiatives, including A/B testing and continuous optimization of digital campaigns to maximize ROI.

Focused on Strategic Content Production and Copywriting for the healthcare sector, translating complex technical and scientific topics into clear, accessible language aligned with institutional positioning. Key Responsibilities & Contributions: -Strategic Content Development across multiple channels, including Social Media, Blogs, Email Marketing, and Corporate Institutional materials. -High-Conversion Copywriting, focusing on driving audience engagement and meeting lead generation KPIs. -Scientific Content Curation & Adaptation for diverse audiences, including Physicians, Healthcare Professionals, and Corporate Stakeholders. -On-site Coverage Support for scientific congresses and events, distilling expert insights into strategic brand narratives. -Cross-functional Collaboration with the design team to co-create visual assets and integrated campaigns. -Implementation of SEO On-Page best practices, optimizing articles and digital content to boost organic visibility and search rankings.

Developed institutional content with a focus on technical writing, creative translation, and internal communications. Actively participated in purpose-driven communication projects, including chemical safety and sustainability (ESG) initiatives. Key Highlights: -Editorial & Institutional Content Production, ensuring alignment with corporate guidelines and brand messaging. -Multilingual Content Adaptation (English, Spanish, and Portuguese), focusing on linguistic fluidity and maintaining a consistent Global Brand Voice. -Internal Communications & Corporate Events, supporting educational and awareness campaigns to strengthen organizational culture. -Cross-functional Support in sustainability-focused projects, translating complex regulatory themes into engaging stakeholder communications.

An advanced program focused on the intersection of technology and brand strategy. The curriculum covered Digital Analytics & Data Storytelling, Branding, and Strategic Marketing, while also exploring Agile Methodologies, Project Management, and Leadership. Developed expertise in high-impact areas such as CRM (Customer Centricity), Search Marketing (SEO/SEM), Growth Hacking, and UX (User Experience), preparing for a data-driven and consumer-centric approach to modern marketing challenges.

A comprehensive degree focused on the fundamentals of market intelligence and consumer behavior. The program provided a solid foundation in Marketing Strategy, Brand Management, Market Research, and Integrated Communication. Developed the analytical and creative skills necessary to identify market opportunities, build brand equity, and execute effective go-to-market strategies within competitive business environments.

This program, led by Dr. Thomas Zoëga Ramsøy (CEO of Neurons Inc), provides a comprehensive dive into the biological drivers of consumer behavior. The course bridges the gap between academic consumer neuroscience and the commercial application of neuromarketing. Key areas of focus included the study of unconscious brain processes—such as attention, sensory memory, and emotional engagement—and how these neural mechanisms directly influence the consumer decision-making process.