Luiza Baffa

Global Director of Creative Studio @ On

About

I’m Brazilian, based in Zurich, running the global creative studio at On. We’re a team of creative leaders, copywriters, art directors, graphics and spatial designers, producers, project managers and an operations crew. We’re responsible for all campaigns, special projects, ecom digital assets and brand identity projects. Before On, I spent nearly eight years at AKQA, most of them as Managing Director of AKQA Casa - a global studio with teams across Latin America, the US, and Europe. During that time, the agency was named the 7th most awarded in the world by D&AD and worked with brands like Nike, Netflix, Google, Uber, TikTok, Spotify, and AB InBev. At AKQA we also developed projects that connected music and brands, earning recognition at the Emmys, Grammys, and other major shows. Some of these collaborations featured artists like Elton John, Lady Gaga, Usher, and Yo-Yo Ma. Over the years, the work I was part of was recognized by D&AD, Effies, Contagious’ World’s Best Strategy and more than 20 Cannes Lions, including three Grand Prix and some Grand Clios. Along the way, I’ve joined juries at SXSW Film & Festival, the Effie Awards, the 2023 Clio Awards in New York, and the 2025 Clio Fashion & Beauty. In 2020, I was named to Forbes 30 Under 30 as one of the youngest people to lead an agency within an international holding company. Now, at On, I’m lucky enough to work at my favorite brand with some of the most talented people I’ve met and doing work I’m proud of.

Country

Switzerland

City

Zurich

Industry

Marketing & Advertising

Skill

Entrepreneurship, Advertising, Management, Strategic Planning, English, Digital Strategy, Marketing Communications, Business Strategy, Photoshop, Online Advertising, Marketing, Marketing Strategy, Microsoft Office

Experience

Global Director of Creative Studio

2024-12 - Present · 1 yr 10 mos

Zurich, Switzerland

I’m lucky to work with amazing and talented people on On’s marketing team. My role is to lead and run the global creative studio and contribute to On’s mission of igniting the human spirit through movement.

Managing Partner

AKQA

2024-8 - 2024-12 · 5 mos

AKQA is an ideas and innovation company that exists to create the future. With more than 20 offices around the world, AKQA’s influential work is recognised worldwide for its pioneering approach, continuing to define and lead the industry. My role was to lead the agency - a global creative studio, focused on storytelling and creative ideas alongside an amazing and multidisciplinary team and incredible clients such as Nike, TikTok, Uber, Coca-Cola, Netflix and others.

Managing Director

AKQA

2020-8 - 2024-8 · 4 yrs 1 mo

Sao Paulo, Brazil

Head of Strategy and Operations

AKQA

2019-8 - 2020-8 · 1 yr 1 mo

Head of Strategy

AKQA

2017-9 - 2019-8 · 2 yrs

São Paulo Area, Brazil

Head of Business

Box1824

2015-7 - 2017-10 · 2 yrs 4 mos

São Paulo, Brazil

Box1824 is a consulting firm focused on innovation and consumer behavior, based in São Paulo and New York and part of the CI&T group. As Head of Business my role was to lead and manage the Business team and also to think of new ways to create and develop projects, methodologies and opportunities for our clients. Clients I've worked with: Mondelez, Unilever, Itaú Unibanco, Anheuser-Busch, Nike, Spotify and Turner. www.box1824.com

General Manager

Perestroika

2014-2 - 2015-7 · 1 yr 6 mos

Rio de Janeiro

Perestroika is a Brazilian start up, focused on education. http://www.perestroika.cc/ As General Manager, my job was to lead Perestroika Rio de Janeiro's office team and to manage the contents that the studio developed.

Project Director

Perestroika

2013-6 - 2014-2 · 9 mos

Rio de Janeiro, Brazil

Project Manager

Perestroika

2012-1 - 2013-7 · 1 yr 7 mos

Rio de Janeiro, Brazil

Project Management

Biruta Midias Mirabolantes

2011-1 - 2012-1 · 1 yr 1 mo

Rio de Janeiro, Brasil

Working in Filmmaking Industry

Different production companies

2008-1 - 2011-1 · 3 yrs 1 mo

I started my career in Entertainment and Filmmaking after studying at UFF, one of the most prestigious film schools in Latin America. After working at various production companies, I decided to keep filmmaking as a passion rather than a professional pursuit.