Luiz Simoes

Responsible for supporting sales teams in delivering LV and MV modernization solutions to utility customers across the Western United States

• LV and MV Switchgear Modernization Business Development Manager. Territory includes the South East of US. Duties include: • Identify and implement sales plans to develop target accounts in conjunction with the Sales Engineers, Representatives, Distributors and Regional Manager. • Educate customers, sales engineer and utility reps on MV and LV modernization solutions and services offerings and advantages through persuasive presentations and discussions regarding offerings such as Arc Flash Mitigation Solutions, Roll in Replacement Breakers of obsolete low and medium voltage power circuit breakers, Retrofits, MCC upgrades, Wireless Temperature Sensors, short circuit, coordination and arc flash studies, relay upgrades, turn key projects, etc. • Provide guidance to the Sales Team for proposal preparation with a full understanding of customer requirements, competitor offerings and market conditions. • Interact with other Schneider Business Units as needed to ensure customer satisfaction. • Maintain current and thorough knowledge of LV and MV Modernization products and services, shifting customer requirements, industry trends, competitors, market level prices, and economic conditions. • Manage opportunities from a technical and commercial standpoint during bidding, negotiation, order entry, and after sale periods. • Cultivate and maintain a strong network through ongoing product education, lunch and learn presentations and promotions. • Interact with Marketing as well as Schneider Modernization Plant as needed providing customer modernization education on Social Media.

• Business Development of Medium Voltage Aftermarket Products and Services. Territory includes 10 US states in the Gulf and Central region. Duties include: • Identify and implement sales plans to develop target accounts in conjunction with the Sales Engineers, Representatives and Regional Managers. • Educate customers and sales engineer on MVS products and services offerings and advantages through persuasive presentations and discussions regarding offerings such as Arc Flash Mitigation Solutions, Roll in Replacement Breakers of obsolete low and medium voltage power circuit breakers, short circuit, coordination and arc flash studies, relay upgrades, turn key projects, etc. • Provide guidance to the Inside Sales Team for proposal preparation with a full understanding of customer requirements, ABB technical abilities, competitor offerings and market conditions. • Interact with other ABB Service organizations Team and MVS departments such as engineering, quality, product management, and schedulers as needed to ensure customer satisfaction. • Maintain current and thorough knowledge of MVS products and services, shifting customer requirements, industry trends, competitors, market level prices, and economic conditions. • Manage opportunities from a technical and commercial standpoint during bidding, negotiation, order entry, and after sale periods. • Consistently surpassing $10 million annual sales goal.

• Joined this $12.4 billion industrial manufacturing company to market and sell power distribution equipment and solutions for the $4.2 billion electrical division. • Entrusted to manage top accounts such as DaimlerChrysler (DCX), General Motors, Ford Motor Company (in US, Canada and Mexico) and Detroit Edison. • Consistently surpass $4 million annual sales goal despite difficult market conditions; currently at $7 million for 2007. • Secured two $5 million Green Field Plant contracts with DCX to provide all power distribution equipment; efforts positioned Eaton as the preferred supplier for DCX. • Closed sale of a $2 million turnkey substation to Detroit Edison. • Successfully conduct market analysis to identify opportunities and create high-impact strategic sales plans. • Effectively utilize corporate pricing and delivery guidelines to prepare and present customer bids, adding values for maximum margins. • Credited with igniting account growth by coordinating major automotive facility projects, closely monitoring progress, managing customer relationships and collaborating with cross-functional departments. • Cultivate and maintain a strong network through ongoing product education and promotions. • Recognized for proactively managing complex accounts through creative problem solving, teamwork and appropriate resource allocation.

Electrical Engineering