Luiz Pereira

Leading Global Strategies and Process Optimization in International Trade As CEO of Trading Brazil Import & Export, I am responsible for leading the company's strategy and operations, with a focus on strengthening our global presence and maximizing the efficiency of our import and export processes. My mission is to ensure the sustainability and continuous growth of the company, aligning our strategic vision with the dynamic demands of the international market. Main Responsibilities: • Strategic Management • Operational Leadership • Financial Management • Team Development • External Relations • Innovation and Sustainability Achievements: Throughout my management, we managed to expand our network of international clients, reduce operational costs by up to 20% through the optimization of logistics processes, and significantly increase the efficiency of the supply chain, ensuring greater competitiveness in the global market. I am always looking for new opportunities to innovate and transform the market, while ensuring the continuous and sustainable growth of Trading Brazil Import & Export.

Export Manager – Naturall Mix Cosmetics Duties: International Commercial Management: Responsible for analyzing and executing export strategies for Naturall Mix Cosmetics products to international markets, with a focus on increasing sales and expanding the brand. • Market Development: Identification and prospecting of new international markets, conducting studies on local trends and regulations, always seeking the best opportunities for the brand. • Distribution Channel Management: Establish and maintain relationships with international distributors, ensuring compliance with sales targets, commercial policies and quality criteria. • Contract Negotiation: Conduct international contract negotiations, ensuring the best commercial conditions, with a focus on maximizing the profit margin and the satisfaction of commercial partners. • Logistics and Documentation Management: Coordinate export logistics, from customs clearance to final delivery, ensuring compliance with all international standards and regulations. • Results Analysis: Monitor sales and profitability performance indicators (KPIs), making continuous adjustments to strategies to ensure achievement of established goals. • Marketing and Product Support: Work together with the marketing and product development teams to adapt the offer to the needs of external markets and ensure competitiveness in the international cosmetic segment. Achievements: • 25% increase in international sales in 2018, expanding presence in 5 new markets. • 15% reduction in logistics costs through process optimization and negotiation of better shipping rates. • Expansion of 30% in the international distributor network, reaching new channels on 3 continents. • 100% achievement of quarterly export revenue targets, with consistent growth in profit margins.

As Executive Export Assistant at E.K PRIMA, a company of the renowned conglomerate Lulu Group International, I was responsible for coordinating and optimizing administrative and operational processes aimed at exporting Brazilian products, focusing on international markets specifically MENA (Middle East and North Africa). My main responsibilities were: • Efficient management of export documentation, ensuring compliance with international regulations and customs procedures. • Control of shipment schedules, organizing all international transport logistics and maintaining constant communication with carriers and customs brokers. • Monitoring import and export processes, resolving disputes and managing logistics costs, always seeking to optimize resources and ensure customer satisfaction. • Support in the analysis of financial and operational reports to optimize leadership decision-making, providing critical data on the performance of international markets. Skills and Competencies: • Planning and organization of international logistics processes. • Planning and personalized corporate and leisure travel itineraries. • Excellent interpersonal communication and negotiation skills. • Advanced knowledge of export and import processes. • Fluency in foreign languages, with an emphasis on English and Spanish. • Proactivity in problem solving and focus on results. Results Achieved: Significant contribution to increasing operational efficiency, reducing logistics costs and improving punctuality of shipments. Improved relationships with international customers, increasing satisfaction and loyalty, which generated growth in sales to key markets. Adoption of more agile and assertive practices in export operations, positively impacting the area's performance KPIs. E.K PRIMA, integrated into Lulu Group International, always seeks innovation and quality in its international operations, and it is with great pleasure that it contributed to strengthening this successful global network.

Partner - Costa Azul Turismo | Strategic Business Development and Management in the Tourism Sector As a partner at Costa Azul Turismo, one of the main tourism agencies in the northwest of São Paulo, I had the responsibility of leading expansion strategies, improving the customer experience and ensuring operational excellence. Acting in an innovative and committed way, my main role was to coordinate and optimize processes to drive the company's sustainable growth, always focusing on high quality service and creating unforgettable experiences for our customers. Skills and Competencies: • Strategic Management: Definition and implementation of long-term strategies to achieve consistent results and sustainable growth. • Leadership and Team Management: Coordination of multidisciplinary teams, focusing on talent development and alignment of organizational objectives. • Innovation and Creativity: Identification of new market opportunities, both in tourist destinations and in new services, aiming at differentiation in the competitive market. • Negotiation and Partnerships: Establishment of partnerships with suppliers and companies in the sector, ensuring advantageous conditions for the company and its customers. • Financial Management: Strict control of financial and budgetary flows to ensure the company's financial health. • Customer Experience: Development of innovative solutions to provide a unique and memorable experience to our customers. Results Achieved: Successful expansion into new markets, increasing customer base and solidifying our presence in the industry. Implementation of processes that reduced operational costs by 15%, while customer satisfaction increased by 20%. Creation of personalized tour packages, increasing sales by 25% during high demand season. Formation of strategic partnerships with more than 10 major suppliers, expanding the options of products and services offered to our customers.

As Conference and Banqueting Operations Manager at the Institute of Directors, I was responsible for leading and managing corporate events operations, ensuring the flawless delivery of services to our members and clients. My work involved coordinating all phases of events, from conception to execution, with a focus on quality, efficiency and exceeding customer expectations. Skills and Competencies: • Event and Operations Management: Planning, coordinating and supervising large-scale corporate events, from conferences to banquets, ensuring that every detail is attended to with precision and mastery. • Team Leadership: Coordination and training of operations teams, ensuring high performance, cohesion and excellence in customer service. • Customer Relationship Management: Development of long-term relationships with customers, ensuring that all their needs are met in a personalized and efficient way. • Budget and Cost Management: Event budget control, ensuring that costs are optimized and that events are carried out as planned, without compromising quality. • Creative Solutions: Development of innovative solutions to meet the specific needs of each event, maintaining flexibility and attention to detail. Results Achieved: • Success in organizing high-profile events, with a 30% increase in participant satisfaction, based on post-event surveys. • 20% reduction in operational costs per event, through efficient resource management and process optimization. • Implementation of new processes that increased operational efficiency by 25%, improving response time and service execution. • Expansion of partnerships with suppliers, providing better conditions and options for future events. At the Institute of Directors, my commitment was to ensure that each event was carried out with excellence, promoting the image of the organization and providing memorable experiences for all participants.