Luiz Gustavo Viana

Após +15 anos de mercado e 12 anos liderando o Marketing da Nike, atuo como consultor estratégico especializado em brand building, transformação digital e Sports Marketing. Apoio empresas e executivos em: - Estratégia de marca e posicionamento - Transformação digital e e-commerce - Desenvolvimento de parcerias estratégicas - Otimização de ROI em marketing - Sports marketing e Sponsorships Simultaneamente explorando oportunidades full-time como CMO, VP Marketing ou Head of Marketing onde posso gerar impacto escalável de longo prazo. Disponível para início imediato.

Led the Nike/Fisia Marketing team in Brazil, driving brand and business growth, overseeing a team of 45+ Marketing professionals across Brand Marketing, Retail Marketing, Sports Marketing, Creative Marketing, Media, PR, Influencer Marketing, and Purpose. Ensured alignment with Nike’s Global Marketing strategy adjusted to regional consumer and cultural nuances. Reported to Nike do Brasil GM. _Successfully positioned Nike as the #1 sports brand in market share in both Footwear and Apparel. _Secured Nike's position as the #1 brand across all categories and brands in Brazil's "Folha Top of Mind 2025 ranking", doubling the spontaneous brand recall compared with 2020, with a strong focus on the younger consumer demographic. _Connected Marketing with the business growth drivers, ensuring support for Nike's top-line revenue growth, duplicating the business in 5 years. _Developed and executed the Nike Influencers Social Commerce program, generating triple digit growth in GMV in the second year by expanding the brand's social footprint with over +150 sports influencers. _Managed and activated the strategic partnership with Corinthians.Negotiated and amplified our football club business, adding two new clubs to the portfolio and geographically and strategically expanding the brand's consumer base by 14 million. _Developed and executed Nike's 5-year sponsorship of Parque Ibirapuera, transforming Latin America’s most iconic park into a dynamic brand activation space. Engaged millions of consumers and visitors through brand events, digital OOH, and improved sports facilities access. _More than double Nike's DTC retail footprint in four years through strategic expansion initiatives. Executed the product innovation calendar, creating impactful Retail Marketing and Visual Merchandising programs that drove sales and traffic. _Planned and executed the 2024 Nike São Paulo Run, the brand’s largest running event in Brazil, engaging over 15,000 consumers pre, during, and after the event.

_Led the Brand Marketing for Global Football in Brazil, driving key innovation launches and managing local sponsorships with Corinthians, Brazilian National Football Confederation (CBF), and Conmebol. _Drove a record-breaking brand campaign for the Corinthians and Senna 2018 collection by tapping into the powerful connection between fans and a national icon. This initiative was the fastest selling collection in the partnership's history, positioning the launch as the 3rd best globally on Nike's Digital Platforms. _Executed a comprehensive Women's World Cup campaign, including a jersey launch and brand activations that amplified female athletes. This resulted in Nike becoming the top-of-mind brand for women's football and earned the campaign a "Top 3 Brazilian Campaign" award from YouTube in terms of views and engagement.

_Led Brand Marketing for the Sportswear category, connecting Nike's performance and lifestyle divisions to drive business growth and cultural impact. Achieved significant business and brand awareness growth by leading two of the largest Sportswear campaigns in Brazil: Air Max House (2017 Prêmio Caio winner) and Air Force 1 Battle Force. _Developed the Air Max Graffiti Stores, a groundbreaking brand activation that won a Cannes Grand Prix (Media) and was the most-awarded Brazilian campaign at Cannes in 2019. The project generated a +32% increase in Air Max sales, +22% rise in nike.com visits vs. PY and an organic 80 million social media reach.

_Led Nike's comprehensive Marketing plan for the Rio 2016 Olympic Games in Brazil, managing the sponsorship of the Brazilian Olympic Committee and coordinating a multidisciplinary team across all key categories (Running, Sportswear, Football, and Women's). _Orchestrated the planning and execution of all on-ground consumer activations during the Olympic Games, creating unique and memorable experiences for thousands.

_Brand Marketing leader for the Skateboarding category, responsible for executing all the campaigns in the territory and alignment with strategic areas from the Global and Brazil teams, delivering the most successful top line growth to date.

_Selected for a two-year elite development program intended to hone Brand Marketing skills and leadership perspective at Nike. The MDP program has formed some of the top leaders in the Nike Brand. _Rotational experience inside Global and Geography teams, including both categories and function work (Global Brand Women’s Training / Global Brand Nike Skateboarding / Retail Marketing North America).