luís martins

business unit marketing manager

Country

portugal

City

lisbon

Industry

consumer goods

Skill

brand management, competitive analysis, fmcg, trade marketing, customer insight, marketing strategy, international marketing, marketing management, retail marketing, assortment optimization, consumer insight, cross cultural management, marketing, management, marketing communications, marketing comercial, bens de grande consumo, marketing global, marketing social, marketing digital, digital marketing, pesquisas de mercado, planejamento de mercado, planejamento empresarial, desenvolvimento de marcas, publicidade, microsoft office, team management, microsoft excel, escrita, microsoft word, microsoft powerpoint

Experience

business unit marketing manager

delta cafés

brand building olÃ heart brand

unilever

2011-3 - 2011-11 · 9 mos

key account assistant hpc

unilever

2009-9 - 2011-3 · 1 yr 7 mos

* KAM and KAM Assistant * HPC * Home and Personal Care (Skip, Surf, Omo, Comfort, Cif, Sun, Dove, Axe, Rexona, Linic, Vasenol, Organics) * Customers Pingo Doce, Dia and LIDL * Promotional plan development and negotiation * Assortment management * Field operations management

summer internship

henkel

2008-7 - 2008-9 · 3 mos

Summer Internship on Trademarketing. Help Trademarketing and Marketing department analysing data and preparing commercial actions in brands such as Persil, X-TRA and Sonasol

marketing management professor

iscte-iul

2008-9 - Present · 18 yrs 1 mo

* Teaching the foundations of Marketing to Bsc Students. * External and internal Analysis * Competitive Analysis * Segmentation, Targeting and Positioning * Marketing-Mix (Product, Pricing, Placement and Promotion) * Monitoring of Master Thesis, Master Case Studies and Business Projects