Luisito Cuaresma

Overseeing a group of six key account specialists and one key account manager who manage both national and local key accounts. In order to project sales, assess sales potential, forecast stock levels, expand the category, and increase the overall profitability of the company's goods and services, coordinate with the main competitors and the Trade Marketing team. Develops and approves budgets, works with the marketing team to coordinate the implementation of programs. Along with the finance and accounting departments, keep an eye on sales collections and hanging deductions.

Opening new accounts is the responsibility of the Account Development Sales Team. In responsibility of hiring, establishing standards, inspiring, initiating programs for sales skill development, and developing eight account development specialists and one unit leader. Track consumer behavior and preferences to create a targeted sales strategy. Address consumer grievances. Determine a successful sales channel for our current product lines.

Managing three area sales operation managers, three key account managers, and five key account specialists for the modern trade channel on a national level. have built and preserved a mutually beneficial working relationship with the sales staff. built and kept up a database for client relationship management. offered support for resource management. Prepares and leads prospective principals through channel sales demonstrations. participated in channel partnership meetings and offered recommendations for enhancing distribution. Information on customers and shoppers, budget management, business development, and service level. Based on sales estimates and predictions, assign resources as needed. created channel sales training packages for the sales staff. examined current marketing and promotion initiatives.

In charge of developing assigned customers strategically to meet business goals, building customer alliances that support the goals of the organization through the effective and efficient management of the various key result areas, which include the following: budget management, business development, distribution, sales target achievement, merchandising and promotion, receivables management, customer service level, customer and shopper information, and customer strategy development and execution.

My background is in sales management, and I have the ability to manage a team of merchandisers, oversee direct reports, oversee a product line from start to finish, identify and record new product requirements, create sales forecasts and product pricing, and introduce new items to the market. demonstrated aptitude at handling the business-account connection. experience interacting with customers, coordinating activities for dealers/clients, presenting to senior management, and representing senior management in conversations with other members of the company or in business evaluations

Oversaw six (6) salespeople. informed, mentored, and trained all salespeople on sales trends that are pertinent to corporate operations. managing products from five principals: Canon, Welch Allyn, Shin Nippon, Dong Yang, Optitech, 66 Vision Tech, Chammed & Meditech (optical machines and instruments).

Overall sales, expansion, merchandising, and promotion execution for the designated major accounts are under your control. Ensuring that the territory reaches the necessary growth and volume requires management. monitoring the appropriate placement and display of each Abbott Laboratories product line. addressing issues and negotiating on behalf of both parties with the buyer.

Responsible in managing the company’s business in generating sales, distribution, collection, merchandising, promotions in an assigned territory. Ensures that the total portfolio of Energizer Philippines is always present and available in every outlet within the territory.

Finds and evaluates trade marketing prospects. Creates and executes marketing plans and initiatives for designated important accounts. In charge of overseeing a select set of important accounts' in-store merchandising, product distribution, volume sales, and collection of the company's goods. to guarantee that each major account has a consistent display of all the brands the company carries.

To effectively implement marketing strategies in the assigned area of coverage in order to achieve overall sales target. To manage the company’s business in achieving volume sales, distribution and display of products, in store merchandising within a group of key accounts. To ensure that all the core brands of the company are carrying are present at all covered accounts.