Luis Gustavo Magalhaes

- Management of small and medium accounts (B2B and B2C), ensuring the execution of effective strategies. - Leadership and team development, including recruiting and training new talent. - Optimization of processes and routines to increase operational efficiency and team productivity. - Data analysis and preparation of performance reports to make strategic decisions. - Planning and optimization of paid and organic campaigns to maximize results. - Development of personalized strategies for different segments, focusing on sustainable customer growth.

Management of growth routines and processes across different channels. Implementation and coordination of new acquisition initiatives, such as the launch of the Prime+ Program and the Agile Consulting Series Management of 100% of the budget allocated to paid media, in 3 different languages: Portuguese, English and Spanish. Freelancer coordination Copywriting for emails, landing pages and WhatsApp. Creation of landing pages using tools such as Hubspot and Elementor. Preparation and presentation of performance reports

As the founder of a digital marketing services company, I had to accumulate roles, always focusing on client results. Process, people, financial and project management. Furthermore, during most of these almost 4 years, I was forced to become a much more complete "marketer" and able to work with multiple clients, channels and tools. Over the years, our clients have focused on 3 categories: e-commerce, service companies and information producers. In a "summary" way, services I provided to my clients included: Management of performance marketing processes and routines Management and execution of marketing consultancy projects Management of the different stakeholders present in each project. Preparation, presentation and analysis of performance reports People management, being employees and freelancers Paid media management Copywriting for emails, landing pages and WhatsApp - Creation of Landing Pages - Operation of automation software, such as ActiveCampaign, Hubspot and RD Station. De forma "resumida", serviços que prestei para meus clientes incluíram: Gestão de processos e rotinas de marketing de performance Gestão e execução de projetos de consultoria de marketing Gestão dos diferentes stakeholders presentes em cada projeto. Elaboração, apresentação e análise de relatórios de performance Gestão de pessoas, sendo funcionários e freelancers Gestão de mídia paga Copywriting para e-mails, landing pages e Whatsapp - Confecção de Landing Pages - Operação de softwares de automação, como ActiveCampaign, Hubspot e RD Station.

- Gerenciamento e otimização de campanhas de mídia paga (Google Ads, Facebook Ads, Linkedin Ads e Tiktok Ads); - Gestão, controle e acompanhamento de budget; - Analise de dados e comportamento de tráfego multicanal (funil e2e) - Criação e validação de hipóteses por meio de testes AB; - Elaboração e implementação de estratégias e funis de venda - CRO para clientes de serviços e e-commerce

Management of team and processes in the marketing area with a focus on customer results, - Strategic and tactical planning of Marketing actions for customers. - Analysis and optimization of campaigns for Google Ads and Facebook Ads and email marketing. - Preparation and presentation of reports, with monitoring and interpretation of results.

- Planning, coordination and implementation of digital marketing actions to generate qualified leads - Creation and management of performance campaigns - Structuring the acquisition funnel, as well as monitoring leads generated in pre-sales - Lead the Sales Enablement structuring process - Actively participate in the content planning and production process

- More than R$250,000.00 budget managed in paid media campaigns - Numerical budget optimization in Facebook ads and Google Ads - Extraction, manipulation and analysis of data - Active participation in defining content marketing strategies - Funnel adjustments and conversion events - Debriefing of all digital marketing campaigns, with quantitative and qualitative analysis

Responsible for supporting startup pre-acceleration program sessions and updating data on the FI platform.

Duties: - Directly lead the coordinators of the Laboratory projects - Indirectly lead all laboratory members - Structure and execute selection processes - Represent the laboratory before partner companies and other student organizations Main results: - Biggest event in Labgn2 history - Four new partnerships closed - Largest selection process in the laboratory's last 5 years - Formation of a good succession in laboratory leadership