Luis F. Campos

Creation and approval by the SouthRock board of directors and Eataly head office of the project regarding the turnaround plan of the Flagship store and the expansion plan for Brasil In a short period of time, increased the average check by 10%, reduced COGS by 8%, improving the monthly results considerably; Promotion of multifunctional plans with the aim of exploring opportunities; significant improvement in employee qualification and satisfaction, and improvement of customer experience; Implementation of Environmental Social Governance initiatives in the operation in line with the Group.

Vertical responsible for all Food Service operations at the Matarazzo Complex. Planning and development of commercial partnerships, negotiations and study of corporate models and management of all the Food and Beverage area in the Matarazzo Complex, involving various store units and business verticals such as Restaurants, Bars, Night Club, Dark Kitchen, Supermarket, Kiosks as well as concession areas.

Leading national company with more than 500 mentors, operating in more than 5 countries, training sessions with its own methodology and extensive experience in their fields helping to develop entrepreneurs and professionals; Success in the project to merge E2 Mentoria (Cofounder) and eMentor with the aim of developing a company that is a benchmark for online mentoring in Brazil

Planning, implementation and execution of the expansion strategy in the regional division (nine states), from hiring teams, prospecting Hotels, negotiating and signing contracts to full operation. Among the five regional offices, it was the regional office with the best performance and growth in the last quarter of the year.

Conception of the project for the first healthy fast-food chain in the country, and launch of sustainable stores, as well as the implementation and expansion of 35 franchised and corporate business units. Team management of partnerships with renowned brands with a strong national and international presence, including the production of exclusive products (Co-brand); advertising campaigns that raised the perception of the brand's essence.

Capitalization of the company with the establishment of more than 70 stores in Sao Paulo, which is considered the largest region in terms of store units and financial relevance; Team promotion of strategic actions for approximately 200 stores throughout Brazil, which has become the largest Italian fast-food chain in the country; Implementation, together with the other directors and partners, formatted the concept for replication of the brand for regional and national production and distribution; Collaboration in obtaining the Seal of Excellence in Franchising from the Brazilian Franchise Association - ABF (2002 to 2007), Alshop Culinária Rápida Award (2004 to 2007), second most admired chain in the Fast Food segment by Carta Capital Magazine, Abrasce Award (Brazilian Association of Shopping Centers), The best national retail operation in the fast food category (2004).

Participation in the creation and establishment of the first restaurant delivery startup. It was later acquired by an investment fund and through other acquisitions, giving rise to the business model that became the IFOOD brand.

Qualification at Headquarters in the US market for almost a year in order to take on the challenge of the project, by opening several stores in the local market and undergoing all corporate training at the company1s head office; Management of the project to set up the first unit in Brazil, winning the store with the highest sales in the group (worldwide), receiving the qualification in the USA to take on the challenge of opening new units.

Attaining the store with largest sales in the group (in the world), qualified in the USA to assume the challenge of opening new units.

Barcelona, Espanha