Luis Eduardo Franco Hoyos

Cluster CFO & COO (Colombia, Ecuador, Peru, Venezuela, Central America & the Caribbean)

Accountable for legal and statutory compliance of all the legal entities in the country. Legal entities hosting Pharmaceuticals & Consumer business. The Senior Finance Director is also providing overall leadership to organizational development activities in the country. Provide financial leadership to strategic decision making in country to maximize the Local Operating country results (sales, operating profit, cash flow) .To partner with the General Manager and the LOC leadership team and to contribute to the management and growth of the business as a member of the management team.

HPC Finance Manager for Middle Americas region. Brand Building and Regional Brand Development Business partnering. Responsible for the HPC Categories Finance Management. (Home Care: Solution Wash, Direct Application, House Hold Care, Fabric Conditiones; Personal Care: Deodorants, Skin Cleansing, Hair, Skin Care, Face, Hand & Body). Responsible for the S&OP and Forecasting process. Innovation Business Cases Financial analysis for the nine countries of Middle Americas. FP&A for all Middle Americas HPC Business. (Pricing, Route to Market, Promotional Expenses,Trade Investments, Product Formulations, new categories, new business models, cost analysis within Others). Responsible for reporting, forcasting, Middle Americas S&OP coordination & S&OP Colombia leadership, budget execution, financial close month support, risk, compliance & control for HPC Division.

Responsible for project management and financial planning of the Marketing & innovation area. Within my duties are the marketing budget management (US 40 Million). Also involved in the long term strategic Marketing plan definition for all the company´s brands and the Alpina Corporate Brand. Member of the Alpina´s Innovation Committe. In charge of all the financial evaluation for the Marketing & Innovation area with regards to new products factibilities, launches and Marketing activities. Also responsible for the Marketing & Innovation reporting to the Alpina´s Board of Directors. Leader of the strategic partner alliances and its negotiations (Media Companies, Creative Agencies, BTL Agencies, amongst others). Leader of the Alpina´s Business Inteligence project called 2M (a BI technology platform and dashboard of main company KPI´s). Corporate Innovation & Marketing PMO.

Board of Directors Committe assistant. Presidency project manager. Responsible for the Presidency budget management. Leader of projects sponsored by the presidency as Social Responsability strategy definition, CEO Managerial Information system, CEO PR strategy, CEO Internal Communication plan. Responsible for the CEO´s interactions with differents chamber of commerce groups, various industry associations.

Responsible for finance controlling. Coordinate a finance team that lead with duties as Payables, Receivables, Imports, Treasury, Insurance, Financial Planning, Pricing, Forcasting, Banking Negotiations terms, Accounting. Also responsible for the personal investment portfolio management of the CEO & Owner of the Company.

Senior Account Manager for BBVA Clients in the Corporate Banking Segment (Sales over 50 Million US Dollars). Most of the clients were Multinationals, and the relationship managed with them included Head Quarter involvement) Total amount of business managed around 700 Million US Dollar within Assest & Debts.

Responsible for sales of banking products in the South-East Region of Colombia, managing a commercial team of about 50 people.

Financial Analysis for the companies which has a Stocks suscribed in the BVC Stock Exchange.