Luis Alonso-Lasheras

Community of more than 50.000 pádel lovers with exponential growth (70% ytd). Leader in Twitter reach, increasing presence in Instagram, Facebook, Threads. Telegram group with 4.000 members. Email list of more than 2.000 subscribers. 10 million post impressions in 2025.

Servicios de Copywriting: redacción de emails y cartas de ventas. Formaciones. Charlas.

Sales on the Digital Workplace & IOT areas. Last performance (july-december 2023): 107,8% vs goal in license sales and 222,39% in services. Sales Specialist in Mobile Device Management - MDM (VMware Workspace One, Ivanti Mobile Iron, Soti) and Identity Services (OKTA). Certifications in Sales and Presales. Initially at NTS that was aquired by Seidor in 2021, third EXIT in my career.

Investor and advisor on the launch of a set of restaurants in Madrid (Spain). I ran the brand awareness, naming, marketing and business development in the kick-off stages.

Start-up company focusing on Machine to Machine (M2M) and Internet Of Things (IOT) technologies. Carriots.com is a cloud platform to build applications for M2M and IOT devices. Sales and Pre-sales management, Partner Management, Marketing & support to CEO in all the company's areas. The company was successfully sold to Altair in 2017.

yupick! www.yupick.es is the first Spanish drop point solution for e-commerce deliveries. The company belongs to the logistics company Boyacá that leads the delivery of newspapers and magazines since 1976. • Full responsibility of the P&L • Business development, partnerships, sales, marketing and operations management. • Reporting to Boyaca’s board and owners. • +450% growth in 2013, +250% in 2014

Country General Manager with full responsibility for Iberian P&L: Budget, Re-estimates, Forecast, Business Development and Sales, Costs Control, Reporting. Definition and execution of channel management strategies including assortment, price policies, pos strategy. Sales and Marketing management. Management of a team of more than 30 people in three different countries, including sales, marketing, customer service, finance, administration, aftersales and supply chain.

• Define and execute marketing plans in Spain & Portugal for 400 products and 4 brands • Define the local assortment, sales forecasts and price positioning to achieve the budget objectives in sales and margin. • Manage the marketing budget and participate on EMEA’s marketing board. • Participation in strategy and budget definition for Southern Europe with GM and VP.

• Create and execute the marketing plan: build the marketing team, define brand and price positioning,create the marketing materials (website, brochures). • Promote the company’s services through events, advertisements, partnerships & PR. • Support to the CEO in other areas such as finance, strategy and human resources.