Luísa Rech de Lucena

I work as a CRM & Business Growth Analyst with a focus on commercial performance, strategic analysis, and revenue generation in B2B environments. My role bridges data intelligence and business development — supporting commercial decisions through market analysis, opportunity mapping, and the structuring of multichannel sales funnels. I’m responsible for building and optimizing sales pipelines, supporting consultative pre-sales, and developing market and competitor research that informs go-to-market strategies. I also collaborate closely with marketing and product teams to ensure alignment between positioning, messaging, and value proposition. Eu atuo como SDR, Analista de CRM e Crescimento de Negócios, com foco em performance comercial, sucesso do cliente e geração estratégica de receita em ambientes B2B. Meu papel conecta inteligência de dados, enablement de vendas e gestão de relacionamento — apoiando tanto aquisição quanto retenção de clientes por meio de análise de mercado, mapeamento de oportunidades e estruturação de funis multicanais. Sou responsável por construir e otimizar pipelines de vendas, conduzir pré-vendas consultivas e gerenciar estratégias de CRM no pós-vendas para ampliar satisfação e valor do cliente ao longo do tempo. Também colaboro com marketing e produto para alinhar posicionamento, mensagem e proposta de valor — impulsionando o crescimento em toda a jornada do cliente.

At DigiWorker, I led commercial strategy and business development, combining high-impact consultative sales with operational scale. My approach was shaped by key methodologies such as SPIN Selling, MEDDIC, BANT, Challenger Sale, Value-Based Selling, NEAT, and Account-Based Selling — allowing me to engage complex B2B accounts with precision and depth. I built structured acquisition pipelines, expanded into strategic verticals, and positioned AI-driven solutions as a core lever for business transformation. Additionally, I oversaw content strategy and LinkedIn positioning to strengthen brand authority and support lead generation.

As a Key Account Manager at PUNTA.ag, I was responsible for managing and expanding strategic relationships with key clients, ensuring tailored solutions and sustainable growth. I actively participated in structuring and promoting WhosClose, an app that connects people for spontaneous meetups. My daily activities included organizing and creating operational processes, contributing to the initial development of the organizational culture, and collaborating with multidisciplinary teams to drive efficiency and strategic alignment.

As an Executive Sales Representative at IMC Agency, I proactively engaged in prospecting new clients and developing commercial strategies to drive company growth. I was responsible for identifying opportunities, building lasting relationships, and delivering tailored digital marketing solutions to meet each client’s specific needs, directly contributing to revenue growth and the agency’s expansion.

Led the initial AI strategy and implementation roadmap for the Auto-Terapia Hertz app — a spiritual self-therapy platform by Elainne Ourives. Focused on designing personalized AI-driven journeys for user transformation, content curation, and scalable monetization strategies (subscription models, engagement funnels, and automation flows). Provided high-level consulting on integrating GPT-based solutions into the product ecosystem, aligning technology with the brand’s mission of vibrational elevation and conscious self-development.

As COO, I oversaw daily operations, implemented growth strategies, and enhanced operational efficiency. I coordinated the operations of two group companies, each in distinct verticals: Utech, focused on developing customized digital platforms for clients like Ambev, Banco Modal, Nubank, and Netflix; and Uncover, dedicated to metaverse game development. At Uncover, I specifically managed Roblox operations, leading the development of a game for Sportv in a strategic partnership with the Ayrton Senna Institute.

As an Executive Sales Representative at Tastemade, I was responsible for identifying and prospecting new clients, developing compelling commercial proposals, and negotiating contracts. During my tenure, I played a key role in strengthening strategic partnerships and, alongside my fellow representatives, contributed to expanding the client portfolio in the state of Rio Grande do Sul. Notably, I secured partnerships with renowned brands such as Brinox and Vinícola Aurora.

At Ezoom, I was responsible for leading cross-functional teams to ensure the successful delivery of hundreds of technology-driven projects, including websites, applications, custom systems, and e-commerce platforms. I played a key role in developing and implementing strategies to enhance customer experience, working with renowned companies such as Marcopolo, Rede Andreazza, Vivo, and Legrand, among others. Additionally, I took on a commercial role in a startup incubated within Ezoom—BIPP, a SaaS-based technology system designed to democratize access to technology for small retailers.

As a Business Management Professor at CETEC UCS, I taught courses focused on business strategies, organizational development, and leadership, bridging theory and practice for first-year high school students. My classes were designed to equip students with the skills to apply strategic planning, process management, and effective decision-making concepts in corporate environments, laying a strong foundation for their future careers.

Tese apresentada com defesa de planejamento de marketing para empresa de varejo.

Tese apresentada com defesa de planejamento estratégico para empresa distribuidora de água mineral na cidade de Caxias do Sul.