Luisa Oliveira

Promoted to lead the Account Management team, overseeing client strategy, communication, and retention across multiple active accounts. Focused on team development, process optimization, and client success, driving consistency, performance, and high-impact marketing results through collaboration and leadership. Integrate company leadership to ensure operational excellence and strengthen client partnerships.

Manage a portfolio of 30+ international client accounts, acting as the main liaison between clients and internal teams across creative, paid media, and CRM. Oversee the day-to-day coordination of project. Including briefing, prioritization, timeline tracking, and quality control to ensure smooth delivery and consistent alignment with client expectations. Collaborate with cross-functional remote teams (media buyers, designers, copywriters) to launch and optimize campaigns across Meta, Google, landing pages, etc Support lifecycle and email marketing strategies, including nurture flows, newsletters, and full-funnel campaigns focused on retention, performance and upsell. Deliver weekly performance updates and manage client-facing reporting to inform marketing decisions and demonstrate campaign progress.

Led the LATAM content and launch strategy for a digital education product distributed across Brazil, Mexico, Colombia, and other Spanish-speaking markets. Oversaw multi-platform execution, including social media, creatives, email marketing, sales assets, and customer support, in both Portuguese and Spanish-English hybrid campaigns. Developed and localized content calendars, TikTok/Instagram/Kwai scripts, landing pages, and CRM flows tailored to regional behavior and consumer preferences. Collaborated closely with product, media, and creative teams to deliver launch assets (VSL, offer structure, paid ads, nurture flows, and support scripts). Acted as strategic lead for LATAM segmentation, adapting messaging and funnels based on purchase behavior and regional trends. Achieved a 5x ROI during Black Friday, even in a saturated market, by aligning local strategy with agile testing and high-converting creatives.

Managed 15 high-ticket client accounts in a boutique performance agency, focused on delivering premium marketing services for national brands. Acted as the main point of contact between clients and internal teams across creative, paid media, and strategy. Led project scoping, briefing, timeline control, and campaign QA for Meta Ads, landing pages, email sequences, and organic content delivery. Collaborated with cross-functional teams to build and execute strategic plans aligned with client goals, with a strong focus on clear communication, expectation management, and long-term partnership. Delivered weekly reports and performance insights, ensuring transparency and continuous optimization of campaign results.

Managed over 40 strategic marketing projects for B2B and B2C clients in a hybrid role focused on account management and campaign execution. Acted as the main point of contact for clients, leading project scoping, media planning, content strategy, and cross-team coordination. Delivered full-funnel strategies, including paid traffic, landing pages, CRM campaigns, and conversion-focused copy. Led two high-impact client cases, one B2C and one B2B, that significantly improved acquisition and retention through strategic planning and consistent client engagement. Worked closely with performance media and creative teams to ensure timely delivery, campaign optimization, and measurable results.

Led inbound marketing and brand positioning for healthcare professionals and institutions, including oncology clinics, dermatologists, physiotherapists, and hospitals, with a focus on regional authority building. Developed long-term content strategies across social media, podcasts, and event coverage, navigating strict advertising regulations imposed by the Brazilian CRM (Medical Council). Produced and distributed PR content to secure interviews, local media coverage, and editorial placements on TV, radio, and newspapers. Acted as press liaison and content strategist to increase visibility and credibility of medical experts in the regional market. Created and managed end-to-end editorial calendars, adapted messaging for patient-facing communication, and produced written material for internal and external use.

Led customer experience and brand strategy for a local driving school, owning the full customer journey, from first contact to graduation. Developed educational and promotional campaigns, created new product packages, and built brand presence through organic content and press coverage. Oversaw internal communication, rebranding efforts, and the redesign of physical spaces to reflect a more customer-centered experience. Managed inbound marketing efforts through social media, partnerships, and event-based campaigns without the use of paid traffic. Created community engagement initiatives, including traffic education programs, social impact campaigns (such as donation drives for elderly homes), and partnerships with local government initiatives. Supported the brand’s reputation through PR efforts, helping the business gain visibility in local and regional media and industry associations.

Coordinated internal and external communication for a regional health insurance company with 50K+ customers, supporting brand positioning and revenue growth. Led the branding and press strategy for the launch of the largest private hospital in the region, including print materials, events, press coverage, and internal campaigns. Produced educational magazines, structured promotional campaigns via radio, TV, email marketing and print mail. Supported all institutional messaging to position the group as a trusted health provider in the community. Pioneered early digital initiatives, including the proposal for the brand’s first social media presence.