Luis Miguel Silva

Purolator filters manufacturer and marketer to serve the industrial, commercial and consumer sectors. Responsible to develop and implement the new strategy for sustainable growth.

Market leader in the commercialization of products derived from hydrocarbons (fuels, lubricants) and natural gas for retail and industry. Owner and operator of AVA service stations network. Responsible for developing the new AVA lubricant brand throughout the country.

Entrepreneur in retail business and renewable energy. Consultant for international companies (aviation, oil & gas, others).

International aviation company dedicated to provide passenger and cargo transport services to direct consumers, retail market, tourism and the industrial sector (oil & gas, mining, energy, agriculture and more) and other specialized services such as seismic prospecting, magnetometry, geology and others. Responsible for Peru´s project start up, leading a technical-administrative team and managing through key performance indicators as EBITDA, ROE, others. Ensure the Operational Excellence throughout the company: operations, finance, logistics and supply chain, maintenance and airworthiness. Appointment of all management positions and KPI´s by management area. To build and maintain optimum relationship with clients, corporate managers, suppliers, banks and good labor environment. Development of logistics (operational basis, delivery of parts OTIF, fuel supply) as a key factor to succeed. Approval of NPV & ROI rate for each project. Awarding of long term contracts with many important companies such as: Repsol, Pacific Rubiales, Southern Perú Copper Corporation, Xstrata, Gold Fields, BPZ, Geokinetics, SAE, BGP-CNPC, Minera Fresnillo, Karoon Energy, Pluspetrol (Camisea Gas), Hunt Oil, etc. Strategic alliances for Peru with international giants from US, UK and Canada on heavy lift operations, off-shore and seismic respectively. Company digital transformation through innovative programs (app´s) for the customers.

ATENTO is a commercial branch of Spanish giant Telefónica, dedicated to market hardware/software products and digital services and solutions. Counts with 10,000 employees in Peru. Responsible to develope new BPO business and optimize existent business. The position reports to General Manager Director and counts with 1,500 employees under its direct/indirect management. Increament on BPO EBITDA through radical changes in the existent business model and new business implementation with main focus on logistics/supply chain to accelerate response before customers. Increase on internal “Working Environment”.

US Oil Company, ranked 4th worldwide, dedicated to the production and trade of hydrocarbons products. Responsible for business profitability of the refined fuel and lubricants business in the industrial sector for LA and the Caribbean. Direct and continuous contact with clients in key segments from Mexico, Central America & Caribbean down to Brazil and the Southern Cone. Increase on gross margin in 3 countries (Mexico, Colombia and Argentina) through a pilot plan for pricing based on 3 key variables: warehouses, product composition & manufaturing profit. Member of “2005 Industrial Segmentation Team”, composed by people from all over the world in conjunction with a selected team from IBM International, that developed and deployed new guidelines for industrial customers segmentation. Introduction of new industrial KPI´s in addition to existent Balance Score Card (BSC) and new product portfolio.

Planning and execution of commercial plan for lubes and fuels. Start of the marketing plan for upstream products sale. Direct report to the local General Manager with “dotted line” to the Brand & Marketing Manager for Latin America supervising 3 people. Analysis of the international channel sales for the upstream potential project in Peru. Implementation of new business model of distribution recovering retail/consumer.

Management and supervision of all fuels and lubricants brands and administration of the main marketing corporate programs for service stations and lubricants. Implementation of owned service stations network. Reports to the Marketing Manager.

Implementation of convenience stores and development of co-branding projects. Management of suppliers, pull promotions and marketing campaigns. Development of strategic alliances, co-branding partners and franchising as collateral incomes. Reports to the former Retail Manager.

Fuel sales.

Temporary assignment of 6 months in Bogotá, Colombia. Logistics KPI analysis.