Luis Rivero

I am the CEO and refounder of Black Limba, a Spanish hybrid brand at the intersection of activewear, lingerie and lifestyle, where product, brand and culture are designed to evolve with the way people actually live. Since joining the company in 2017, I have led a deep transformation of Black Limba: from a traditional DTC lingerie label into a hybrid lifestyle brand with a strong digital backbone, a growing physical presence and a clear international ambition. Along the way, I have navigated moments of extreme complexity — from the pandemic, where we rapidly pivoted to digital and launched new product categories (including our maternity line), to the current phase of accelerated growth and organizational redesign. Today, Black Limba operates with a scalable omnichannel model, is expanding across Europe, and is preparing the next stage of internationalization while keeping margins, cash flow and brand coherence at the center of every decision. Over the last years, my focus has shifted from simply “growing a brand” to building a company that can truly scale with soul: • Redefining product architecture toward a Hybrid Lifestyle concept • Restructuring teams and leadership layers for international growth • Integrating data, finance and brand into a single strategic language • Designing a culture where performance, creativity and human care coexist • Strengthening our community-driven model and long-term customer relationships

Black Limba was born in July 2016 as the first Spanish online lingerie brand focused exclusively in bralettes. But that was a long time ago. Nowadays, our main goal is to make sure women feel special everyday wearing Black Limba, thanks to an inspiring relationship with our clothes before, during and after the purchase. Responsibilities include but not limited to: a) Leading a team of 9 amazing & talented people. b) Responsible for the marketing strategy, both digital & retail. c) Creating & Developing the brand strategy as well as new marketing initiatives. d) Defining digital processes, structure, framework, and digital roadmap. e) Strengthen the Black Limba image and position. f) Conduct general market research to keep abreast of trends and competitor’s marketing movements.

Since 2019, I have been actively involved in stock market investment, managing both my own and my family's investment portfolios. With nearly seven years of experience in financial markets, I have created and optimized portfolios, always with a focus on identifying profitable and sustainable investment opportunities. My investment approach is characterized by an in-depth analysis of financial statements and market conditions, applying both conservative and dynamic strategies depending on market circumstances. Asset diversification has been key to mitigating risks, while constant monitoring of global economic trends has allowed me to achieve attractive and consistent returns over time. Over the years, I have successfully built solid and adaptive portfolios, combining assets across various sectors and industries. This experience has enhanced my ability to anticipate market movements and adjust investment strategies, maximizing the growth potential of family capital.

Creative member of: - Marketing campaigns. - Communication strategy through Social Media. - Brand awareness. - Content strategies.

Our project involved designing and developing the first fully automated supermarket, where human intervention was minimized to optimize the efficiency and performance of the shopping process. A multidisciplinary team of four highly skilled industrial and civil engineers was responsible for executing this innovative concept. During the development phase, we had the opportunity to collaborate closely with the country’s leading supermarket chains and their logistics leaders. This allowed us to align our solutions with the market's real needs, ensuring the project's viability. One of the most notable advancements was the design of a robotic arm developed by one of our engineers. This arm is capable of handling products with varied geometries and achieving a 95% accuracy rate. This key technological component revolutionized the product "picking" process, significantly improving the speed and precision of order preparation. The project marked a significant step towards the future of automation in the retail sector, combining cutting-edge technology with a practical focus on user experience and operational efficiency.

1.- Analyze the current situation of the different business units, identify the core elements of each unit and pursue the optimal synergy between them. 2.- Identify new business opportunities and work with the different inside-house departments to bring them to life. 3.- Search for new businesses to incorporate to the brand, focusing the range of it's activity in the USA and South America

Miembro seleccionado para participar en el GIP ( Global Invesment Project) consistente en realizar una rotación por las distintas áreas dentro de Private Banking, así como ganador del proyecto " Charities funds raising" realizado de manera simultánea.

HEC Paris – Business Innovation Program Attended an intensive, in-person program on business innovation at HEC Paris, focused on strategic design, business model transformation, and leading through change. A hands-on learning experience alongside international professionals, guided by experts from one of Europe’s top business schools.

El Program for Management Development (PMD®) de Esade es un programa ejecutivo diseñado para acelerar la carrera directiva de profesionales con experiencia. Se centra en liderazgo, estrategia y gestión del cambio, combinando formación práctica con un enfoque global. Estructura en 3 fases: 1. Diagnóstico y visión estratégica – Análisis del entorno, innovación y transformación digital. 2. Ejecución y toma de decisiones – Finanzas, marketing, liderazgo y simulaciones estratégicas. 3. Impacto y transformación – Desarrollo de equipos, gestión del cambio y crecimiento personal. Diferenciales clave: • Plan de liderazgo (LEAD) con coaching personalizado. • Simuladores y casos prácticos para decisiones estratégicas. • Estancia en HEC París, ampliando visión y networking. • Proyecto real de desarrollo empresarial con mentoría experta.