Luis Felipe I.

📍 Comprehensive solutions in contact centers, BPO, technology, and digital marketing 📞 Contact Center & Customer Engagement * 📢 Management of sales, customer service, and collections through omnichannel strategies. * 🤖 Maximizing conversion and customer retention with AI-driven automation. 🖥️ Business Process Outsourcing (BPO) & IT Services * 📂 Back-office operations, helpdesk, and IT talent outsourcing. * ⚡ Process optimization through technology and agile methodologies. 📈 Digital Marketing & eCommerce * 🌍 Omnichannel strategies for social media, digital sales, and customer engagement. * 🛒 Implementation of eCommerce platforms and marketing automation. 💡 Software Development, AI & Data Analytics * 🖥️ Development of custom web platforms and mobile apps. * 📊 AI-powered business intelligence and data-driven solutions. ✨ Key Differentiators ✅ Technology-driven innovation for efficiency and scalability. ✅ AI and automation to enhance sales, customer service, and collections. ✅ Tailored solutions for diverse industries and business needs.

Leading business consulting engagements across: * Business Model Innovation * Digital Transformation Strategy * Human-centered Product Design * Product Development * Product Growth

Early-stage startup leveraging genetics to detect and prevent diseases helping people live a longer healthier life. Valuation: $100M Reporting to CEO. Managing a team of 10. • Co-created Rewell, a new business leveraging biological, data and behavioral sciences to help people live longer healthier lives. • Built the direct-to-consumer (D2C) wellness product; owning strategy (vision, positioning, value proposition, go-to-market, processes, OKRs) and execution for the marketing, product, sales & distribution, research & design, IT/engineering teams. • Co-developed company’s business plan and LatAm expansion strategy aligned with OKRs; restructured the company into B2B and B2C (Rewell) business units, increasing market size and company value. Tech stack includes: Email Marketing: ActiveCampaign CRM & Analytics: Bitrix24, Mixpanel, GA4 Advertising: Shutterstock, FB Ads, Google Ads UX/UI: UXTweak, Figma, SurveyMonkey, Hotjar, Hellobar Productivity: Clickup, Miro, Slack, Notion Social Media: Hootsuite Software Integration: Jira, Zapier Loyalty: Yotpo

Country's largest entertainment radio group. 13M audio sessions/month. 10M audience reach/week. 300 employees. Reporting to CEO. Managing a team of 20. • Headed the digital media P&L, boosting online audiences by 80% and increasing digital revenues from $0.25M to $1.25M while optimizing workstreams, slashing operational costs by 21%. • Successfully designed and executed a user- and data-centric organic content strategy over 83 properties, increasing digital audiences by 80%, reaching 3M monthly users on audio, 2.5M on web, and 140M on social media with $0 ad investment. • Spearheaded the successful product design and development of a live radio ecosystem, enabling 100+ online broadcasters to connect with 500K+ users, achieving a 40 NPS, 35% 3-month retention rate, 4.5-star app store rating. • Directed programmatic business development, boosting YoY sales by 320% by optimizing inventory yield, partnering closely with “Big 6” global ad agencies, and increasing average eCPMs by 25%. • Developed ad ops talent, with an 85% success rate in onboarding and training a team of 10 Junior Ad Ops Executives, projecting a growth from 10% to 25% of total revenues.

Country's largest media group. 150M monthly users. 1,350 employees. • Strategized the innovation model, intent and organizational structure for the whole News and Media unit • Spearheaded a spirits & liquor e-commerce business achieving market fit and 30 Net Promoter Score within 6 months. • Directed a Scrum project successfully implementing Agile (Scrum) frameworks leading a team of five direct reports to develop an event ticketing e-commerce platform within the 4-month deadline. • Orchestrated the relationship with startup accelerators, integrating 5 high-potentials into the century-old conglomerate. • Received Board of Director's approval on two media-for-profit and media-for-equity models generating over 20% returns

Responsible for the home and mobile banking channel user growth strategy. Achievements: • Grew YoY monthly active mobile banking users by 137% and 50%, respectively, through cost-efficient growth hacks combining data analytics, lean marketing, and agile product engineering. • Boosted annual digital banking transactions by 2x and product growth by 450K monthly active users (1.66x gain) executing email campaigns targeted through user research and data insights. • Successfully collaborated with the fintech space, designing and launching 3 in-app banking services following IDEO’s service design framework.

• Developed a demand-forecasting regression model based on pricing dynamics (eg. product launches/end of life, updates, and promotions). • Advised HQ on launch and partnership strategies based on consumer preference, market size, willingness to pay, and competition. • Identified and assessed product roadmap gaps improving competitive mobile device coverage across market segments and price points. • Built market KPI dashboard for account executives to strengthen their arguments with Verizon on mobile roadmap and value propositions.

• P&L responsibility for Value Added Services including SMS/MMS, data tethering, roaming and carrier billing. • Orchestrated monthly revenue mix by optimizing rate plan promotions, device subsidies and sales force incentives. • Direct & indirect sales force training in commercial offering, promotions and value added services. • Developed NII Holding’s first-ever 3G commercial offer for three new B2B & B2C services: mobile broadband, voice and push-to-talk radio.