Luis Fernando R.

Reporting directly to the CEO, I help bridge corporate strategy and operational execution across a large, multidisciplinary team — balancing day-to-day management with new business development. Strategy & New Business - Helped drive significant company revenue growth through operational restructuring and commercial efficiency improvements - Built and launched new business lines and revenue channels from scratch - Supported international expansion into new markets - Contributed to the development of new products, currently in pilot expansion Operations & Efficiency - Helped redesign core operations across procurement, logistics, customer support, and order management — enabling scale - Opened a new distribution center to reduce costs and improve competitiveness - Drove meaningful growth in inside sales results through process redesign - Strengthened key account relationships in strategic sectors, delivering consistent revenue growth Technology & Data - Supported ERP migration to a market-consolidated platform - Implement AI solutions across CRM, delivery management, and customer experience - Deployed a sales incentive program to improve channel performance - Helped build a data-driven management culture

Worked closely with the unit director as the key bridge between product and business strategy. Translated product metrics into business outcomes for C-level leadership, while converting top-down strategic directives into clear goals and priorities for the product team. - Managed strategic initiatives end-to-end across product, business, and operativos - Translated product performance metrics into executive-level business narratives

- Contribute to product strategy development and participate in strategic projects within the product area. - Helped to create a product M&A workstream to evaluate acquisition targets and accelerate company growth

Progressive career from Analyst to Consultant across public and private sector projects in Brazil and Saudi Arabia. - Contributed to infrastructure and strategic development projects aligned with Saudi Arabia’s Vision 2030 - Led corporate transformation engagements including strategic planning, cost management, and sales channel redesign - Structured PPPs for public lighting and healthcare — including projects financed by multilateral institutions - Shaped new project opportunities by translating client problems into structured consulting proposals - Served as PMO on multiple strategic initiatives across complex stakeholder environments

- Worked closely with clients to ensure value delivery and strategic alignment. Contributed to public and private sector projects, focusing on business strategy and operational efficiency. - Served as PMO for multiple strategic initiatives, ensuring alignment with client objectives and successful execution.

• Developed and calibrated software to optimize gas consumption in rolling mills processes. • Designed thermal models to enhance energy efficiency in industrial furnaces. • Conducted energy balances and contributed to energy efficiency and innovation projects.

University extension project focused on the development of high-energy efficiency vehicles prototypes. Champion of the 2012 Brazilian Energy Efficiency University Marathon, in the ethanol category. Main activities: - Assist in projects and studies; - Assist in the manufacture of vehicles prototypes.

Research project: Corporate Governance and Market Investors' Confidence - A New Dimension of Risk Assessment for Companies Professor: Dra. Laise Ferraz Correia Centro Federal de Educação Tecnológica de Minas Gerais (CEFET-MG)

The program was discontinued in order to pursue a different degree.

Master’s degree was initiated but not completed, in order to prioritize professional career advancement.