Luis Cabrera

My role consolidated all previous technical and operational oversight and expanded to include full P&L responsibility for technology, strategic cost control, and direct leadership of all IT & Web staff. I now serve as the bridge between all technical staff, creative teams, and executive leadership. * I drive process improvement and operational efficiency by designing and implementing AI-powered solutions across multiple business units. * I am fully accountable for the entire technology budget, leading cost-reduction initiatives (slashing SaaS spend) and successfully implementing a new savings-based variable compensation structure. * I lead the strategic management of our core community platform while continuing to oversee the entire Odoo ERP architecture (now including CRM, Sales, Purchasing, Events, & Projects modules). * I support executive leadership by defining technical profiles, establishing measurable KPIs, and assisting in the hiring and performance management of key staff, such as Traffickers and Web Designers.

In this role, I evolved from systems architect to strategic director. I took full ownership of the tech ecosystem's performance and stability, while continuing to manage its core architecture. My responsibilities expanded to include company-wide IT administration and critical project intervention. * I provided critical support for the complex Custom App development migration project. When significant integration challenges arose that threatened the timeline, I personally architected and developed the missing Odoo connection, which stabilized the project and ensured operational continuity. * Following an internal restructuring, I absorbed all IT administration (Google Workspace, AI platforms, etc.), centralizing access control, security, and payment management for all company software. * I ensured 24/7 operational integrity for all sales automations, content access, and financial reconciliation, providing all key BI reports directly to C-level management.

I joined as a Data Analyst in an environment with no systems, processes, or data. My mission was to build the company's operational and data infrastructure from the ground up, moving it from manual management to an automated, data-driven operation. * Radical Cost Reduction: Proposed and executed a cost-saving strategy to migrate all critical automations from Make, Zapier and similars to native Odoo developments, slashing monthly SaaS spend from more than $10,000 USD/month to less than $350 USD/month. * Odoo ERP Implementation: Architected and built the company's entire sales and finance infrastructure on Odoo from scratch. This involved designing new sales processes, implementing automated collections (eliminating significant revenue leakage), and integrating all payment gateways. * Financial Optimization: Proactively identified over-market-rate fees and personally negotiated a 35% reduction in commission rates with our primary payment processors. * Customer Service (SAC) System: Identified a critical gap in customer support, architected, and deployed a new customer service (SAC) platform, creating the company's first-ever system for managing support tickets and tracking agent metrics. * Courses and Content Platform Strategy: Identified the strategic limitations of Kajabi for our business model. I researched, proposed, and personally led the full technical migration (content, users, subscriptions) to Uscreen, a superior platform that enabled the launch of our native mobile app. * Data Centralization: Engineered a custom solution to centralize fragmented sales data, automating the capture of all transactions from Teachable, Hotmart, and ThriveCart directly into the new Odoo SKU-based catalog I designed.

* Developed and implemented an end-to-end sales system on Odoo for a real estate development. * Built the company website and manage all PPC lead generation campaigns. * Deployed an AI agent for automated prospect qualification and conversation via WhatsApp.

Following a brand restructure, I took leadership of the Marketplace business unit to build it from the ground up. * Launched the brand on Amazon (Apr 2021) and Mercado Libre (Dec 2021), managing the end-to-end process: from digital catalog creation to PPC advertising strategy. * Grew the catalog from 50 to 160 SKUs in 6 months, achieving a sales volume equivalent to a physical retail store. * Today, with an optimized 10-SKU catalog, this business unit drives 35% of the brand's total global volume. * Currently leading the expansion project for the Amazon US launch.

Full P&L and operational responsibility for the company: sales, e-commerce, procurement, warehouses, production, 26 retail stores, HR, accounting, and IT. * Implemented financial statements and a business unit structure to ensure the profitability of every POS. * Led the ERP implementation (SAI & MBA3), automating inventory control for the central warehouse and all retail stores. * Developed operational KPIs and metrics based on Lean Manufacturing philosophy.

* Managed operations for 4 retail stores, developing strategies to meet sales targets and reduce staff turnover. * Implemented a helpdesk system (OsTicket) to establish metrics for the IT department. * Developed a dashboard to consolidate sales and gross profit data for all 26 stores.

* Responsible for refurbishment operations at Flextronics. * Managed quality audits, production capacity analysis, and inventory analysis. * Executed supply chain processes, including inter-plant inventory transfers and parts procurement.