Luis Alberto Peña Bernal

CFO Colombia y Mexico

México y Colombia • Miembro equipo negociador de la compra de la participación accionaria de socio local en México en representación de Mullen Group. • Dirigir el rediseño de la estructura del negocio y del área administrativa-financiera, logrando una optimización de recursos y mejorando los procesos operativos para reducir tiempos y costos de operación. • Conformar y dirigir un equipo de profesionales, integrado con el back office corporativo, fortaleciendo la sinergia organizacional, KPIs clave, tiempos de reporte (facturación y recaudo) y calidad de la información financiera. • Liderar la contratación e implementación del sistema contable SAP, asegurando una transición eficiente y garantizando la generación de reportes en tiempo real y con mayor precisión. • Representación Legal en Colombia y México ante diferentes organismos, garantizando el cumplimiento normativo y la atención oportuna de solicitudes legales, asegurando el alineamiento con regulaciones locales e internacionales. • Implementar un sistema de compensación flexible, generando un ahorro para la compañía y mejorando el flujo de caja de los empleados. • Diseñar y ejecutar un sistema integral de reportes financieros y de negocio, permitiendo una visión de 360° de los resultados empresariales, KPIs, control de gastos, automatización de procesos y SOX. • Dirigir la operación administrativa, mejorando procesos de facturación, recaudo e implementación de normas tributarias, y estableciendo un modelo de contabilidad por centro de costos. • Participar activamente en licitaciones, captación de nuevos clientes y renegociación de contratos, logrando incrementar márgenes de rentabilidad y mejorando el cumplimiento de KPIs comerciales. • Colaborar estrechamente con auditores internos y externos, asegurando el cumplimiento normativo (compliance) SOX y SoD y simplificando procesos para una mayor eficiencia y transparencia en la gestión.

Responsibilities: • Legal representation of 9 companies and member of Boards of Directors. • Definition of operating and control policies, financial, legal and tax. • Leader of the centralized financial and administrative management (Accounting, Taxes, A/P, Credit & Collections, WIP, IT, and Payroll functions, cash management, monthly financial statements and analysis) and reporting to parent company, , periodic financial reports, reports for government and tax entities (Colgaap, IFRS and conversion to USGAAP). • Commercial support in the preparation, presentation and negotiation of commercial offers, investments and projects. • Overall management of the finance function for the Colombia operations of BBDO • Responsible of P&L in conjunction with the CEO of each of the operating entities and Regional and Worldwide CFO. • Oversee general legal, administrative and financial matters. Achievements: • Structure and creation of the holding company, with operating synergies in administrative and financial processes. • Design and Implementation of the local reporting tool with the fulfillment of parent company requirements. • Launch Sox and SoD controls. • Close gaps between IFRS and USGAAP to facilitate operation. • Work closely with internal and external auditors to ensure compliance with all requirements and to identify best way to achieve it. • Responsible for IT department to make sure all internal controls are in place and are being monitored

Led centralized financial and administrative management (SSC and GBS) (Accounting, Tax, A/P, Credit & Collections, IT, Payroll, and Finance), optimizing resources and achieving sustained revenue and profit growth over 14 years, enabling regular dividend distribution.

Responsibilities: • Legal representation of companies and participation in Boards of Directors. • Representation in Subordinate Companies and Investments. • Treasury management. • Preparation of periodic financial information for partners, and to government and tax authorities. • Negotiation and close real estate acquisitions. Achievements: • Evaluate the investment in new real estate investments. • Participates in the evaluation, financing and implementation of the Oil Palm project • Advisor of shareholders in financial and legal matters. • Carry out the process of selling the majority of the Sancho Group, from the analysis of the proposal to the consolidation of subsequent investments and associated taxes. • Lead Due Dilligence of the selling process.

Responsibilities: • Compliance with legal agreements between shareholders and government entities, annual plans. • Presentation of annual and periodical reports to the General Shareholders' Meeting and the Board of Directors, compliance with the company's statutes, regulations and policies. • Lead the financial and commercial management, promote, manage and execute all the matters related with the company business, • Present and propose to the Board of Directors with technical, financial, economic and legal measures relevant to the correct operation of the Company. • Presentation of budget, investment plans, financial statements, reports, etc. Achievements: • Growing the number of broadband Internet users from 1.712 in June 2005 to 17.244 at the end of 2006, being the company with the highest growth during the period in proportion with the users. • Maintain Telco revenues retaining clients and growing the coverage. • Participate in due diligence for the purchase of the other local telephone operator. • Restructuring administratively reducing the plant from 299 in June 2005 to 205 direct employees at the end of 2006, without affecting service and improving operational and financial ratios. • Migrate to outsourcing operation to support the accelerated growth in products and services. • Renegotiation of the interest rates of the credits, reducing 1 point due to the improvement in financial results. • Sign and implement the Satellite TV contract with Telefonica Colombia.

Responsibilities: • Planning and management of Caracol's finances as well as the group companies. • Administrative and negotiation support to all areas of the company. • Relationships and reports to holding in America and WW. • Purchases for $15 million of dollars. Achievements • Manage the worst cash situation in company history, obtain a new credit with new conditions of terms and conditions, shareholder capitalization and bonds buyback. • Led the team to balance the participation of the shareholders in all the group entities, after the balancing we reduce the number of entities from 35 to 12 entities via mergers and liquidations of companies. • Design and Implementation of the anticipated pension plan and voluntary retirements. • Sell unproductive assets and buying of the emblematic office for the headquarters in Bogotá. • Implement version 4.7 is SAP for Colombia and Chile. • Negotiation with the union in 2 occasions. • Creation of an independent company to outsource the sales area and design the remuneration system and the cash flow to initiate the new entity.

Responsibilities: • General responsible for the entire company, including financial, operation, technical, marketing and sales. • Future planning of the company, search for new markets and products. • Purchases for $3 million dollars a year. Achievements: • Triple the company's revenue in 3 years, starting in 1998. • Include a line of complementary appliances and grow in engineering projects, developing more than 150 industrial conversions to natural gas in projects of different sizes. • Get a first Government credit (Financiera Electrica Nacional) to an appliance and equipment finance company, focused in the benefits of replacing electric energy consumption with natural gas. • Coverage growth from 1 city to 5 cities.