Luis Fonseca

Luis Fonseca

VP & GM Latin America & Canada @ Inari Medical

About

With over 15 years of leadership experience in the healthcare and MedTech industries, I have built a career driving market expansion, product innovation, and business growth across global markets. My expertise spans strategic planning, portfolio optimization, and commercialization, enabling organizations to establish market dominance and accelerate revenue growth. I have led large-scale business operations and commercial functions, managing multimillion-dollar P&Ls while spearheading transformative initiatives that enhance profitability and competitive positioning. Passionate about improving patient access to life-changing medical technologies, I specialize in go-to-market strategies, reimbursement and market access, and business turnarounds that create long-term value for both organizations and the healthcare ecosystem. Career Highlights • Expanded Inari Medical into 11 markets across Latin America and Canada, driving adoption of therapies for pulmonary embolism and deep vein thrombosis through a strategic 5-year growth plan. • Led a 25-member team at Cryolife in developing a 5-year growth strategy that delivered 150% revenue growth and expanded market share by 300% in Latin America, positioning Brazil as a regional leader. • Drove Abbott Labs’ Digital Health Solutions launch in Latin America and Canada, achieving 245% YoY growth while managing a $25M P&L and a regional team of 15. • Directed Medtronic’s Vascular Therapies business in Latin America, overseeing an $80M+ P&L and executing a $250M regional strategy that achieved 35% growth in Year 1. • Led a 65-member team at Medtronic Mexico & Central America, delivering 3 consecutive years of double-digit growth across multiple business segments and channels. I thrive on leading high-performing teams, executing bold growth strategies, and navigating complex market landscapes to unlock new opportunities. If you’d like to connect or discuss opportunities for collaboration, feel free to reach out.

Country

United States

City

Evanston

Industry

Medical Device

Skill

Business Process Improvement, Artificial Intelligence (AI), General Management, Acquisition Integration, Technological Innovation, Cardiovascular Disease, Neurovascular, Operations Management, Sales Force Development, Corporate Governance, Reporting & Analysis, Digital Strategy, Healthcare Information Technology (HIT), Medical Diagnostics, International Development, Distribution Strategies, Business Turn-arounds, Growth Strategies, Innovation Management, Business Launch

Experience

Inari Medical

VP & GM Latin America & Canada

Inari Medical

LinkedIn
2021-7 - Present · 5 yrs 3 mos

Chicago, Illinois, United States

• Spearhead business operations and market expansion across Latin America and Canada, leading market entry initiatives in key regions while managing a $20M P&L. • Developed a 5-year strategic roadmap defining portfolio expansion priorities, optimizing go-to-market strategies, and establishing robust channel partnerships. • Led reimbursement and market access strategies to maximize adoption of therapies for pulmonary embolism and deep vein thrombosis, leveraging clinical and health economics data.

Artivion, Inc.

Vice President, Latin America

Artivion, Inc.

LinkedIn
2018-9 - 2021-3 · 2 yrs 7 mos

Greater Chicago Area

• Managed commercial operations for Latin America, overseeing a $50M P&L and leading a 25-member team while executing a long-term strategic growth plan. • Designed and implemented a region-wide portfolio and distribution strategy, refining pricing models and partner training programs to enhance performance. • Developed a 5-year business strategy focused on scalability, portfolio diversification, and market share gains, delivering consecutive years of double-digit revenue growth.

Abbott

Digital Health Solutions Director - ADD Latin America & Canada (LAC)

Abbott

LinkedIn
2016-11 - 2018-8 · 1 yr 10 mos

Chicago

• Led commercial, operational, and marketing functions to launch Abbott’s Digital Health Solutions business in Latin America and Canada, managing a $25M P&L. • Built a Consulting & Solutions practice, optimizing operational workflows and pricing models to accelerate early-stage market adoption. • Oversaw sales execution and market expansion, collaborating with product development teams and channel partners to drive localization and adoption.

Abbott

Commercial Operations Director - ADD Latin America & Canada (LAC)

Abbott

LinkedIn
2015-6 - 2016-11 · 1 yr 6 mos

Greater Chicago Area

• Managed all commercial operations and sales force effectiveness initiatives across Latin America and Canada, supporting leadership in overseeing a $400M+ P&L. • Established data-driven performance monitoring frameworks and standardized regional business planning to enhance financial outcomes. • Designed and implemented an advanced salesforce training program to transition teams toward consultative solution selling.

Medtronic

Vascular Therapies, Sr. Director - Latin America

Medtronic

LinkedIn
2013-3 - 2015-4 · 2 yrs 2 mos

Miami/Fort Lauderdale Area

• Led strategic planning, sales execution, and market expansion for the Covidien Vascular Therapies portfolio in Latin America, managing an $80M+ P&L. • Directed the integration of ev3 and Maya Medical acquisitions, aligning distribution networks and regulatory strategies to maximize portfolio synergies. • Developed a 7-year regional growth strategy aimed at scaling the VT business to $250M.

Medtronic

Business Director CRDM Latin America

Medtronic

LinkedIn
2010-5 - 2013-3 · 2 yrs 11 mos

Miami

• Managed the Latin America division of Medtronic’s Cardiac Rhythm business, leading a 150-member team and overseeing a $120M+ P&L. • Executed a 5-year growth plan that delivered 3 consecutive years of double-digit revenue expansion across 20+ countries. • Led portfolio strategy and channel optimization, ensuring effective pricing models and training programs for institutional and practitioner-driven demand.

Medtronic

Country Manager - Mexico & Central America

Medtronic

LinkedIn
2007-9 - 2010-5 · 2 yrs 9 mos

Mexico City, Mexico

• Spearheaded the turnaround and rapid growth of Medtronic’s full product portfolio across Mexico and Central America, overseeing a 65-member team. • Led a regional expansion strategy that delivered 3 consecutive years of double-digit growth across all business segments.

Johnson & Johnson

Franchise Director - Cordis Mexico

Johnson & Johnson

LinkedIn
2004-12 - 2007-8 · 2 yrs 9 mos

Responsible for the Sales & Mktg management of Corids Business Unit's four product lines - Cardiology, Endovascular, Biosense Webster and Neuroradiology. Designed and Implemented a new operational and organizational model that together with rebuilding of key customers and market ecosystem partners relationships. Two years in a row achieved the biggest YoY growth rate in Latin America.

Microsoft

Communications Sector Director

Microsoft

LinkedIn
2002-11 - 2004-12 · 2 yrs 2 mos

Responsible for Sales & Marketing development of the Communications Sector in Mexico as well as the initial developments of Mobile and Embedded Devices with Microsoft Platform in the local market. Relationship development and Sales responsibility for accounts like Telmex, Telcel, Avantel, Telefónica, Alestra and others.

KPN

Networking Consulting & Integration Director

KPN

LinkedIn
2001-10 - 2002-11 · 1 yr 2 mos
KPN

Networking Consulting Business Devpt. Mgr

KPN

LinkedIn
2000-3 - 2001-10 · 1 yr 8 mos
KPN

Networking Consulting & Integration Business Unit Manager

KPN

LinkedIn
1999-8 - 2000-3 · 8 mos

Education

The London School of Economics and Political Science (LSE)

The London School of Economics and Political Science (LSE)

LinkedIn

International Public Health/International Health

2018 - 2020 · 2 yrs

The Double Executive Master’s in Health Policy leverages the University of Chicago Harris School of Public Policy’s expertise in health economics and public policy and the London School of economics’ focus on global health and policy to support end-to-end thinking around solutions to challenges facing the health sector. Tailored to serve ambitious, mid-career health professionals around the world, the Double executive Master’s in Health Policy is designed to complement the body of knowledge of practitioners working in the healthcare and health-related industries with a strong foundation in global health policy and economics.

University of Chicago

University of Chicago

LinkedIn

Health Economics and Health Policy

2018 - 2020 · 2 yrs
IPADE Business School

IPADE Business School

LinkedIn

Graduate - Business Administration

2005 - 2006 · 1 yr
FGV - Fundação Getulio Vargas

FGV - Fundação Getulio Vargas

LinkedIn

Business

1997-3 - 2000-11 · 3 yrs 9 mos

Luis Fonseca's Contact Information

Email

******@***.com

Phone

(**) *** ****

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