Luigi Di Sipio

Business Transformation Manager @ ALLEANZA ASSICURAZIONI

About

I have grown my career in the various functional areas dealing with the customer management and engagement in financial services and leading projects on business digital transformation. In my long working experience in Alleanza Assicurazioni I had the chance to manage many areas and themes and have the responsibility of different offices that provided me with a wide baggage of knowledge. Moreover, I exploited my IT competence and the ability to design and build up systems from scratch to create the assets for Marketing intelligence, analytics and CRM activities. I have acquired a strong sensibility on customer management and customer experience enhancement through the knowledge of the market, consumer habits, behaviour analysis, NPS management and the passion for the research for solutions to improve customer's share-of-wallet and reputation. In recent years I focused my activities on evolving customer management activities from paper based-analog processes to digital tools and smarter operations. Leading agile projects as Product Owner I am a very passionate, curious, creative, multifaceted and flexible person, with a predisposition to strategic vision, a deep knowledge of business and consumer dynamics, strongly determined to achieve the goal, with no compromises on quality. I am fascinated by problem finding and solving, using lateral thinking and searching for original, slim but effective solutions that leverage on activity re-engineering and IT application. I pretend to be a great opportunity for companies, mostly in services business, that are looking for a solid manager who can drive changes and innovation in customer management areas. My main successful projects: - Digital customer management processes - App for mobile sales with electronic signature and post-sale operations - App to support insurance, financial and social security advice (pre-sale) - Site's Private Area with dispositive operation and Google Analytics integration - Marketing Intelligence data warehouse and analytics tools - Multi-channel CRM system - Company registry system

Country

Italy

City

Milan

Industry

Insurance

Skill

Project planning, Project delivery, Analisi aziendale, ETL, Big data, Economia, Soluzioni informatiche, Gestione team, Lean Six Sigma, Agile Project Management, People management, Team leadership, Business transformation, Customer experience, Problem solving, Design funzionale, Business development, GDPR, Analisi funzionale, Analisi dei dati

Experience

Business Transformation Manager

ALLEANZA ASSICURAZIONI

2018-9 - Present · 8 yrs 1 mo

Milano, Lombardia, Italia

Among the company’s activities dedicated to the digital transition, I am leading a team of 15 people, both functional analysts and developers, invoved in projects aimed at evolving the Customer management on the sales force and web site channels. These projects, that require business processes analysis and redesign, are developed in "agile"/scrum methodology, as they are IT intensive and have to deal with stakeholders guide lines and require the knowledge of norms on product distribution and data management. Goals I achieved: - pre-sales tools to support commercial planning and customer contact management, lead management, customer profiling and need analysis to support financial and insurance advice, in compliance with the distribution of insurance products laws (IDD) - sales system working on mobile trough electronic signature, both graphometric and "remote" via SMS - processes and procedures for remote on-line customer identification - Web Private Area with functions for contact management and post-sales operations, integrated with Google Analytics for tracking tools) - marketing database enrichment for advanced analytics activities and new CRM actions

Head of Marketing Intelligence & CRM

ALLEANZA ASSICURAZIONI

2015-8 - 2022-4 · 6 yrs 9 mos

Milan Area, Italy

Leading a team of 4 people (2 Data Scientists, 1 CRM specialist, 1 Functional Analyst), I was in charge of: - Coordination of the activities of Data Scientists on customer profiling and analysis and deployment of predictive models - Coordination of NPS survey and analysis activities and market researches - Design of the multi-channel CRM strategy and coordination of marketing initiatives and monitoring - Development and deployment of the Customer database and analytics tools on Sas and Oracle platforms - Deployment of the campaign management multi-channel system based on Unica platform and design and deploy of a custom lead management system

Project manager (commercial area)

ALLEANZA ASSICURAZIONI

2009-1 - 2015-7 · 6 yrs 7 mos

Milan Area, Italy

Project Manager on issues relating to commercial development: - Development of culture, processes and systems to support sales force commercial planning - Support on sales force change management projects and training - Customization and launch of new business related to health and home products and design of commercial processes and sales systems - Update business processes and systems for Anti-Money Laundering and Privacy management

Head of Strategic Marketing

ALLEANZA ASSICURAZIONI

2000-7 - 2009 · 8 yrs

Milan Area, Italy

- Analysis on the Customer Base - Development of Geomarketing systems and evaluation of market potential supporting commercial budget definition - Design and coordination for marketing activities

Responsabile Ufficio Analisi di Marketing

Lovable Italiana (Sara Lee Branded Apparel Italia)

1997 - 2000 · 3 yrs

• Analisi quantitative sul Database di Marketing a supporto di Marketing e Direzione Commerciale • Monitoraggio delle vendite • Monitoraggio della concorrenza • Analisi di efficienza ed efficacia della gamma di prodotti • Ricerche di mercato • Euro: responsabile per l’area Marketing e Commerciale della definizione ed implementazione delle azioni necessarie al passaggio alla nuova moneta