Ludovic JOLLY

🚲🫶 Blending operational cycling expertise with growing leadership in marketing and sales. Leading multi-market marketing initiatives across France, Spain and Italy, with strong focus on events, bike tests, media relations, brand activations, ambassador programs and strategic partnerships with key local bike shops. From HQ 🖥️ to the workshop 🛠️ and on the road during Demo Tours and gravel events with Squadra Berria 💡⚙️, I turn strategy into tangible, high-impact results. I contribute to brand growth by strengthening visibility, building meaningful commercial partnerships, and connecting the brand with the European premium cycling community. 🚵‍♂️✌🏼

Qualified and experienced internationally to coach and guide all types of bike riding on all type of terrains with every type of people: from road, gravel, emtb, trail riding or even DH you can trust in my skills to help you progress and go further in your bike riding! I am totally fluent in everyday communication & bike languages (bike industry knowledge, skills & techniques, mechanics etc.) in French, English and Spanish. 🔥Worked during fall/winter 2025 in Canary Islands on some of the most beautiful islands guiding my clients in MTB trail riding, ebikes & gravel 🚵🏼‍♂️😎🤘🏼

- Marketing & communication projects with brands/shops/events related to adventure, extreme sports, outdoor and bicycles races - Photo and video content creation in the area of sports, tourism, events and business world - Communication on my own social media pages LudoJolly about my adventures and races - Racing and adventures on my MTB and gravel bikes - Guiding/Coaching MTB athletes to push their level higher and reach their goals

Representing & promoting VITTORIA tires for MTB XC, trail, enduro, off-road bikepacking & gravel. - Creating video & photo content - Being in contact with the customers or potencial customers - Selling the products on events like MTB World Cups

- Vittoria products promoting to local dealers. - Product training and product test (e.g. bike ride) to the local dealers and bike rent. - Reports (shops visited, general competition market share, best shops and bike rent ranking through different islands). - Media content realization - Local events collaboration.

Representing & promoting HUNT WHEELS in races, photo & video content creation, new guiding gravel & bikepacking projects etc.

- Representing the brand during rides, events, shootings etc. - Shooting quality media content in photo and video - Guiding and coaching future clients of the brand in Canary Islands - Brand awareness in Canary Islands and French market - Product testing

Representing & promoting CAFE DU CYCLISTE clothing in races & events, photo & video content creation etc.

🔥We have created an all included week-long trip (every month from November to April 2025) specifically designed for enthusiasts of adventure cycling and gravel biking enthusiasts. Ride safely with our new high-quality rental gravel bikes from GUAVA BIKES & COMMENCAL BIKES & SKIS with the best VITTORIA gravel tubeless tires & inserts, included in our pack to ensure you can travel very light and make the most of each day without any stress. 👌🏼 📸 We had also put all our efforts into creating professional media content (photos & videos) everyday during the experience with my brother Adrien Jolly, so your memories will last forever. 🎥 🚵‍♂️✌🏼

- Assist Marketing & Communication Manager in planning and supervising marketing operations - Conduct marketing campaigns and trade shows to promote brand awareness among consumers - Developing and executing marketing strategies and plans for products - Managing the day-to-day operations of a marketing & communication department - Coordination of digital media (social media, newsletters, PR etc.) - Researching current trends and competitor offerings - Testing products & feedbacks to the product managers

The Andorran brand COMMENCAL develops and distributes mountain bikes, skis/snowboards and clothes in Europe and worldwide. From the start, COMMENCAL has cultivated a strong brand identity and the objective has always been the same: riding in the mountains with fun/style on high-performance products and with a unique design! As a Digital Marketing Manager, I am in charge of : - Online Marketing strategy (recommendation and planning) - Digital Marketing campaigns (FB ads, targeted newsletters etc.) - Daily websites update (sliders & visuals on desktop and mobile) - Social media optimization - Web analytics - Database organization

Adventures, enduro races and digital content creation for Yeti Cycles Mexico.

Courses taken : Mobile Marketing, Marketing engagement, SEO, Affiliate, CMS, CRM, HTML, E-mailing, Design and usability of websites

Courses taken : Marketing strategy, International Marketing, Business Engineering, Corporate Communications, Brand Management etc.