Ludovic Tankam

As a member of the Executive Committee, I lead the commercial strategy of Laborex Cameroon, a leading pharmaceutical distributor, driving sustainable revenue growth, profitability, and market expansion across Central Africa. Key Responsibilities • Strategic & Financial Leadership: design of annual budgets, definition of commercial policy, contribution to corporate strategic planning. • Business Development: key account management, new market development, design and monitoring of performance KPIs. • Team Leadership: direct management of 4 branch directors and 2 sales representatives, coaching, performance management, and skills development. Key Achievements • Delivered sustained double-digit revenue growth over five consecutive years. • Expanded the company’s footprint through strategic partnerships and new business opportunities. • Designed and implemented a national sales performance dashboard for real-time KPI tracking. • Restructured the commercial organization to improve efficiency and market coverage.

Main responsibilities: • Managed and expanded a portfolio of strategic key accounts across the industrial, construction, transport, and public sectors. • Designed and implemented commercial strategies focused on profitability, growth, and client retention. • Negotiated complex fuel supply and service contracts while ensuring operational and financial compliance. • Collaborated closely with logistics, finance, and technical teams to optimize cost efficiency and service quality. • Monitored oil market dynamics (Platts, CIF, FOB) and identified new trading and supply opportunities in the CEMAC region. • Represented the company in negotiations with institutional and strategic business partners. Key achievements: • Increased key account turnover by over 25% within three years. • Secured multi-year supply agreements with top-tier industrial and logistics operators. • Improved cash collection cycle and enhanced account profitability. • Contributed to the diversification of Tradex’s B2B commercial portfolio.

Main responsibilities: • Managed and developed a client portfolio of B2B customers (transporters, industrial SMEs, construction firms). • Prospected new markets and negotiated sales contracts in line with company objectives. • Conducted client needs assessments and delivered tailored commercial solutions. • Collaborated with cross-functional teams to ensure operational excellence and customer satisfaction. • Supported regional market intelligence and business expansion initiatives. Key achievements: • Developed over 100 new B2B customers. • Consistently increased annual sales performance. • Strengthened Tradex’s brand presence and customer loyalty in the Littoral region.

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