Ludmilla Alia
Head of Talent Acquisition, Employee Branding & Employee Experience @ HelloFresh
About
I believe Talent functions should be built like products with data, systems, and continuous iteration.As Head of Talent Experience at HelloFresh France, I own Talent Acquisition, Employee Experience, Onboarding, L&D, Employer Brand and Workplace.Beyond the traditional Talent scope, I've gone deep into AI: self-taught AI fundamentals, built and deployed production-ready AI agents (Dust, Claude, Gemini) to automate core HR workflows (sourcing, scorecard generation, personalized interview questions, hiring manager coaching post-interview). What sets me apart: a background spanning Big 4 audit (KPMG), high-volume recruitment in professional services (Mazars), 5 years of entrepreneurship in circular economy, and international scale-up environments. I read organisations with a financial lens and build People functions with an operator's mindset.
France
Paris
Staffing & Recruiting
Employee branding, AI in HR, Transformation RH, Sourcing & Pipeline Building, Méthode OKR (Objectives and key results), Stratégie des talents, AI, Market analysis, Relationship building, Problem solving, Volume hiring, Training, Employer Branding, Business acumen, Project management, Stakeholder management, Strategic partnerships, Communication, work under pressure, Talent acquisition strategy
Experience

Head of Talent Acquisition, Employee Branding & Employee Experience
Paris et périphérie
What I own: ▸ Talent Acquisition across Corporate HQ, Production Site and Logistics Hubs, including all executive and strategic hires ▸ Employer Brand ▸ Employee Experience & Onboarding — 134 new joiners integrated in 2024, ~10hrs structured onboarding per person ▸ Workplace Management (landlord, security, space planning, events) ▸ L&D (RFP, vendor selection, deployment across the organisation) ▸ Annual all-company events What I built beyond the traditional scope: ▸ Designed and deployed production-ready AI agents (Dust, Claude, Gemini) to automate core HR workflows : sourcing, scorecard generation, personalized interview questions, candidate feedback emails, hiring manager coaching post-interview. ▸ Built a responsible AI usage framework (GDPR-compliant) and led full team AI acculturation.

Projects Manager & Co-Founder
BeKom/Pomme&Coco
La Défense
Five years building a company from scratch in the circular economy, specialized in premium Apple hardware reconditioning, sold 30–50% below RRP across major marketplaces (Amazon, Fnac-Darty, Back Market) and direct B2B/B2C channels. What I built end-to-end: ▸ All operational processes : procurement, workshop flow, online listing, logistics, after-sales ▸ Strategic partnerships with major marketplaces and logistics providers (Chronopost) ▸ Dual sourcing strategy : specialist suppliers + corporate and individual resellers ▸ 2 e-commerce websites from RFP to launch ▸ Inbound/outbound marketing strategy, managed freelance creative team What I learned that shaped everything after: ▸ Creating value with constrained resources. ▸ Making decisions without a safety net. ▸ Reading a P&L and a cash flow as survival tools, not reporting exercises. ▸ Building systems before hiring people. The inbound/outbound marketing methodology I developed here became the direct foundation of my employer branding approach when I returned to employment. Covid-19 prevented the planned scale-up. I left with a methodology, a financial lens, and a builder's mindset, all three fully transferable.

Talent Acquisition Manager
La Défense
• Supervised and executed strategic recruitments across all business lines and support functions • Trained extensively new hiring managers for effective scaled hiring process & positive candidate experience • Orchestrated candidate sourcing strategies, optimized recruitment processes and organized on-site recruitment sessions. • Collaborated on school events to attract top talents. • Provided strategic hiring guidance to ensure alignment with business needs (Partners, Senior Managers, etc).

Senior Auditor
Paris et périphérie
. Statutory and contractual audit engagements across telecoms (SFR, Maroc Telecom) and technology firms. . SOX compliance missions for Ricoh and Olympus; promoted to Senior with team supervision on client sites. . Foundation for subsequent People and operational leadership roles: financial rigour, risk identification, process documentation.
Ludmilla Alia's Contact Information
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