Ludmila Gonzalez
Head of Finance & Legal @ Cheaf
About
Heaf of Finance & Legal at Cheaf, master in finance and Real Estate enthusiast. 🏘 +9 years of experience in forecasting and business strategy, team leadership and continuous process improvement. Advanced English level.
Argentina
Buenos Aires
Consumer Goods
MicroStrategy, SAP ERP, SAP Implementation, Anaplan, Business Strategy, NetSuite, Financial Management, Financial Leadership, Accounts Payable (AP), Accounts Receivable (AR), Planning Budgeting & Forecasting, Strategy, Auditing, Accounting, Financial Reporting, Leadership, Management, Budgeting, Financial Modeling, Tax Planning
Experience

Financial Director
Argentina
• Developing and implementing financial strategies and long-term plans that drive the company's financial success. • I oversee and optimize financial management processes, including budgeting, planning, cost analysis and cash management. • I oversee the tax accountants for tax preparation and planning • I work closely with other departments to ensure effective resource management and support the achievement of company objectives. • I lead the accounting team and manage the relationship with accounting firms and legal services. • I lead strategic decision making related to investments, financing and risk management. • I am constantly looking for opportunities to improve processes and financial efficiency, implementing innovative and technological solutions. • I led the implementation of Netsuite in Argentina, taking the best practices and reviewing all processes in search of operational efficiencies.

Finance Business Partner | FP&A Regional Manager
Buenos Aires Province, Argentina
• Financial Planning and Analysis: Analysis of financial data, preparation of financial reports for C-level with insights and recommendations to support decision making. • Forecasting: Owner of the budgeting and forecasting process, responsible for tracking actual results against budget/forecast, and identifying and explaining variances to senior management. • Financial Modeling: Responsible for designing and building complex financial models to support strategic planning and forecasting activities. • Performance Management: Responsible for tracking key performance indicators (KPIs) and developing metrics to measure performance against objectives. • Teamwork & Leadership: Work closely with business leaders across functions to understand their financial needs and provide analysis and support to help them achieve their goals. • Process Improvement: Identify process improvement opportunities and work with stakeholders to implement changes to streamline financial planning and analysis processes. • Data Analysis & Consolidation: Responsible for analyzing large amounts of data from various sources to identify trends, patterns and insights that can be used to improve business performance. Consolidation of data from different business units. • Reporting & Communication: Responsible for preparing and presenting financial reports and presentations to senior management and other stakeholders, and communicating financial information in a clear and concise manner. • ERP: I participated in the implementation of Anaplan , being specifically in charge of 5 countries in Latin America.

CFO
Buenos Aires
Project developed by Grupo Piero and Grupo Russoniello. • I developed the business plan. • I made financial projections analyzing the viability of the project both financially and commercially. • I led, together with the general manager, the selection and incorporation of the commercial, marketing, legal and administrative teams, hiring a total of 14 people. • Participated in the hiring and coordination of 7 external agencies. • Led the preparation and presentation of project progress and economic reports to the board. • Designed together with the commercial team the process of closing deals and made institutional presentations to investors. • Was responsible for the management of more than 50 suppliers, clients, cash management and other operational tasks. • Led the implementation of Finnegans ERP.

FP&A Manager
Buenos Aires, Argentina
• I led the annual budget process working with each team in the definition of short, medium and long term objectives. • I implemented the quarterly forecasting process. • I was responsible for the preparation of monthly management reports and their presentation to the Board of Directors. • I performed periodic budget control. • I designed financial sensitivity models that allowed us to measure the impact of different actions or projects on the overall profitability of the business.

Revenue Analyst
Gran Buenos Aires, Argentina
• I was responsible for the revenue recognition process within the Mexico team for the Disney Consumer Products unit. • I assisted the planning and finance team in the annual revenue forecasting process by business unit. • I assisted the audit team in the preparation of documentation and accounting requirements.

Controller
Buenos Aires
• I was responsible for the month end consolidated financial statements, reconciliation with operating plan & variance analysis. • Monthly meetings with the CFO and CEO to review business performance. • Control of all journal entries and month-end closing entries. • I was in changue of preparing summary executive level reports plus detailed backup. • I designed a KPI dashboard as the business began to grow. • Was responsible for determining proper accounting for revenues, COGS, inventory, and more. • Review and revision of accounting policies and processes, systems, and information flows. • I managed the company's annual budget and rolling forecast and collaborated with all business leaders to define strategic objectives. • Financial modeling to support decision making. • Project manager during SAP Implementation.

Financial Planning Analyst
Gran Buenos Aires, Argentina
• I was in charge of consolidating accounting information and preparation of directory presentations. • I collaborated with the audit team in the preparation of documentation requirements. • I performed the monthly budget control and coordinated the annual budget process. • I was Key User and later Data Manager in the implementation of SAP 4/Hana in 4 of the subsidiaries.

Operations Intern
Gran Buenos Aires, Argentina
I worked in the design of a project in which we used Lean and Six Sigma tools to achieve process improvements and therefore accomplished a reduction of 80 USD K in the annual maintenance budget with an investment of 15 USD K. I participated in the 2017 Lean Challenge presenting the project and reached first place in the competition. Thanks to this achievement we were able to unlock the budget to implement the project at the GE Water and Pocess Tecnologies plant in the industrial park of Pilar, Buenos Aires.

Administrative Coordinator
CCC Desarrollos
Area administrativa y contable
• I was in charge of the administrative area of the Campus Vista Pilar project, performing tasks of personnel administration, supplier management and accounting assistant. • I was responsible of the credits and collections area.
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