Ludmila Figueiredo

Head of INstitucional Development @ Fundação Roberto Marinho

About

I’m passionate about the creator economy, content, culture and education. I'm journalist with a postgraduate degree in Communication and Image. Currently, I coordinate the Institutional Development department at Futura and Fundação Roberto Marinho, being in charge for partnerships, cooperation agreements, co-productions and fundraising. Previously I was the Head of Content Acquisitions and Licensing department for more than 10 years, being responsible for 60% of Futura's programming schedule, and for the license of all types of content to integrate the most diverse projects and solutions in education at FRM. I started my professional life in press relations and journalism as a producer. I was part of different teams for the production of Canal Futura series and special projects related to the Heritage, Environment and Education areas. I worked as a content and iconography researcher at TV Globo for the production of the soap opera “O Profeta” and the miniseries “Amazônia – from Galvez to Chico Mendes” and I was producer of “Globo Ecology” at Raiz Savaget. I'm Sagittarius and an aerial acrobatics fan, a passion that I have been practicing for more than 10 years.

Country

Brazil

City

Rio de Janeiro

Industry

Public Relations & Communications

Skill

Desenvolvimento de projetos, Articulação e Relacionamento Institucional, Curadoria de conteúdo, Criação de relacionamentos, Captação de recursos, Avaliação de programas, Representação institucional, Planejamento estratégico, Análise de projetos, Negociação, Gestão de equipes, Pesquisa, Redação, Gestão de orçamentos, Gestão de projetos, Microsoft Office, Microsoft Outlook, Comunicação, Gestão, Liderança

Experience

Head of INstitucional Development

Fundação Roberto Marinho

2026-3 - Present · 7 mos

Rio de Janeiro, Brasil

Coordenadora de Desenvolvimento Institucional

Fundação Roberto Marinho

2022-12 - 2026-3 · 3 yrs 4 mos

Rio de Janeiro, Brasil

Head of Content Acquisitions and Licensing

Fundação Roberto Marinho

2010-1 - 2022-12 · 13 yrs

Rio de Janeiro, Brazil

Coordination of the Acquisitions team, as well as the budget and schedule of projects under my management. I carry out content research, evaluation and selection (audiovisual, texts, images, music...) for exhibition on Futura or use at FRM educational projects and solutions. I’m always in touch with producers, broadcasters and distributors in Brazil and abroad. I lead partnerships agreement for national and international co-productions. I represent Futura in fairs, markets and festivals, such as MIPCOM (Cannes/France), Rio2C (Rio de Janeiro/Brazil), Forum Brazil (São Paulo/Brazil), DocMontevideo (Montevideo/Uruguay), among others, in one on one meetings, panels, lives and awards. I do evaluation of contracts, negotiation, payment of royalties and related rights.

Producer

Fundação Roberto Marinho

2007-5 - 2010-1 · 2 yrs 9 mos

Rio de Janeiro, Brazil

Management and production of the educational series “Telecurso” (video classes). Connection with producers, educators, specialists, screenwriters and stakeholders. Content research and licensing (iconography, texts, music…) to be included in programs. Control and negotiation of copyright and related rights. Supervision of editing and scripts approval. Budget and schedule management.

Researcher

Globo

2006-6 - 2007-4 · 11 mos

Rio de Janeiro, Brazil

Content and iconographic research, for soap opera “The Prophet” and miniseries “Amazônia – from Galvez to Chico Mendes”. Licensing deals and clearance.

Production Assistant

Canal Futura

2005-10 - 2006-5 · 8 mos

Rio de Janeiro, Brazil

Production of the series “Amazing Animals – Natural Window”, “Ao Ponto”, “Aprender a Entrepreneur”, “Future Profession”, “Um Pé de Quê?”. Interface with production houses, monitoring schedule, studios agenda and script approvals.

Producer

Raiz Savaget Comunicação

2005-1 - 2005-10 · 10 mos

Rio de Janeiro, Brazil

Producer of "Globo Ecology" and "Tom da Amazônia" series

Production Assistant

Canal Futura

2004-1 - 2004-12 · 1 yr

Rio de Janeiro, Brazil

Production assistance at daily ecological bulletins "Globo Ecology Minute". Production assistance at the special series "Globo Science Retrospective". Interface with production houses, screenwriters, technical team and creation department for "Globo Science", "Globo Ecology", "Viva Legal", "Um Pé de Que?" and "Tom da Amazônia".

Press Office Intern

Companhia Municipal de Limpeza Urbana - COMLURB

2002-2 - 2002-8 · 7 mos

Rio de Janeiro, Brazil

News production and publicity about Comlurb to Brazilian press. Produce clippings and answering journalists, newspapers and magazines. Scheduling interviews and producing articles.