Lucía García Gamero

Account Executive aux @ Alem Comunicación

About

Dynamic and creative marketing professional with specialized experience in influencer marketing and brand collaborations. Passionate about communication, social media, adaptable and proactive, with a collaborative mindset. Skilled at thriving in high-pressure environments and bringing energy, organization and innovation to every project.

Country

City

Spain

Industry

Marketing & Advertising

Skill

Creatividad, Relación con el cliente, Gestión de campañas, Marketing de canal, Prestaciones laborales, Diseño de prestaciones, B2, Publicidad, Estrategia de marketing, Marketing de redes sociales, Nuevas tendencias, Inglés, Relaciones públicas, Medios de comunicación social, Microsoft PowerPoint, Microsoft Excel, Desarrollo de campañas, Influencer Marketing, Scouting & Management of Influencers, Planificación de eventos

Experience

Account Executive aux

Alem Comunicación

2026-3 - Present · 7 mos

Madrid, Comunidad de Madrid, España

Communication, PR & Influencer Marketing

ALL ABOUT Management

2025-6 - 2026-3 · 10 mos

Madrid, Comunidad de Madrid, España

• Coordinated influencer campaigns and brand collaborations (scouting, negotiation & reporting). • Built and maintained relationships with influencers, media contacts, and clients. • Led the planning and execution of seedings and gifting campaigns, for featured brands as La Roche Posay.

Marketing & Advocacy Intern

L'Oréal

2024-9 - 2025-6 · 10 mos

Madrid, Comunidad de Madrid, España

• Delivered presentations to press, clients, consumers, and commercial teams, showcasing new product launches and marketing strategies. •Teamwork with Advocacy & Communication’s team in influencer marketing campaigns and analyzing KPIs. • Support the execution of events and product launches, ensuring smooth coordination. · Contributed to the planning and execution of digital strategies to enhance brand visibility and engagement. · Planning and execution of events for product launches and brand activations. · Managed the implementation of visual merchandising materials and promotional campaigns. · Oversaw and coordinated marketing strategies for retail channels. · Assisted in crafting key messaging to ensure consistent communication across all channels. · Analyzed performance metrics and consumer trends in the retail segment.

Beauty Advisor

Puig

2023-12 - 2024-12 · 1 yr 1 mo

Madrid, España

· Delivered tailored advice and service on luxury fragrance and cosmetics brands. · Collaborated with El Corte Inglés and brands to implement promotional strategies and campaigns. · Ensured premium visual merchandising standards aligned with brand guidelines.