Lucy Mak

JCDecauxa China Sales Team is responsible for whole China OOH media, including Airports, Public Transit Network, Metro & Bus. Including global luxury brands, fashion, local jewellery and cosmetic clients, etc. Key responsibilities: - Achieve and exceed annual sales target with new and existing clients - Plan and develop China media plan for clients - Develop and maintain trusted customer relationships to expand customer’s base - Conduct regular site visits to key cities Shanghai, Beijing and Guangzhou to gain and acquire the media knowledge - Monitor and evaluate the media campaign performance, conduct regular reviews and renewal

Key responsibilities: - Planned and in charge all aspects of marketing & PR activities both local and oversea projects - Managed and control of marketing budget and implementation - Developed new business opportunities (Facial recognition system, Smart Cash Deposit Machine, Mobile Safe Service and etc.) to achieve sales target

Key responsibilities: - Managed clients’ accounts and advertising campaign - Collaborated with the team to pitch the advertising campaign - Prepared creative briefs and reviewed concepts to monitor the creative process