Lucy Wu
Partner Growth & Incubation Manager @ TikTok
About
Lucy Wu works on China Saudi business and public affairs, with a focus on China’s external relations and international engagement. She is currently based in Riyadh in Middle East and is involved in China-related cross-border work. She holds a Master’s degree in China and Global Governance from Nanyang Technological University, Singapore, and completed her undergraduate studies in Business Administration (Public Relations) at the Communication University of China. She has also undertaken academic and policy training in America and Europe. (UCLA etc.) Previously, Lucy Wu worked in communications and public affairs at Xiaomi in Saudi Arabia and at Temasek in Singapore. Earlier in her career, she spent several years as a journalist covering international politics, with a particular focus on China’s foreign relations. She also served as Executive China Chair at the China–US Student Conference.
Saudi Arabia
Riyadh
International Affairs
Business Development, Research, China-Saudi Relations, Public Affairs, Investor Relations, International Relations, Journalism, Strategic Storytelling, Bilingual Communication, Marketing, Research Skills, Global Governance, Public Relations
Experience

Founder
Star Moon Era Wire (星月纪元) is a China-focused global media and strategic communications platform helping organizations, founders, investors, and institutions navigate the world’s most important market: China. We specialize in translating business stories, market insights, and global developments into narratives that resonate with Chinese audiences, decision-makers, and stakeholders. Through our media ecosystem and strategic advisory services, we help clients build visibility, credibility, and influence across China’s rapidly evolving business landscape. What We Do – Executive interviews & media features – China-facing storytelling & thought leadership – Strategic communications & reputation building – Market positioning & localization strategy – Cross-border business intelligence & advisory Our clients include companies, investment firms, family offices, entrepreneurs, and institutions seeking meaningful engagement with Chinese markets, consumers, and decision-makers. Whether you are entering China, expanding your presence, or shaping your global narrative, Star Moon Era Wire helps you bridge cultures, build trust, and communicate with impact. For collaborations, media partnerships, or advisory inquiries: contact@starmoonerawire.com

China Affairs
利雅得省, 沙特阿拉伯
• Coordinated cross-border engagement between Chinese central and provincial authorities (e.g. NDRC, provincial governments) and Saudi government entities (energy, health, and investment-related bodies), supporting bilateral economic initiatives. • Acted as a key liaison between multinational corporations and government stakeholders (including Saudi Aramco), facilitating dialogue on market entry, partnership exploration, and policy alignment. • Planned and delivered executive-level forums and workshops, including online seminars, with end-to-end ownership of agenda design, stakeholder coordination, and execution. • Supported Saudi companies in exploring entry into the Chinese market, coordinating with Chinese institutions and potential partners, and advising on institutional and regulatory considerations. • Assessed feasibility, execution risks, and strategic relevance of proposed China–Saudi cooperation initiatives, distinguishing viable projects from symbolic or low-probability engagements. • Supported senior leadership in stakeholder mapping, agenda-setting, and risk assessment for high-level meetings and delegations. • Built, managed, and operated the Council’s official website and bilingual external communications, overseeing content structure, English–Chinese editorial quality, and institutional messaging.
Education
Lucy Wu's Contact Information
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