Lucy McAdam

I’m a passionate digital creative with a foundation in French fine dining and a growing skill set in marketing, website development, copywriting, and digital design. My journey started in professional kitchens, where I learned discipline, attention to detail, and the art of creating exceptional customer experiences. That same mindset now drives my work in digital spaces—whether I’m crafting a compelling marketing campaign or designing a seamless website. I recently completed certificates in digital marketing, web development, and visual design, and I bring a unique blend of creativity, technical skill, and service excellence to every project. I’m also deeply passionate about wildlife conservation and African travel—particularly within the safari and lodge industry. I’m drawn to roles that connect people to nature, culture, and meaningful experiences. I thrive in environments that are hands-on, social, and dynamic. With a love for people, storytelling, and the natural world, I’m especially excited by opportunities that blend hospitality, communication, and creativity—ideally in the context of Africa’s travel, conservation, or tourism sectors.