Lucy H.

I create amazing brands and products for beauty and lifestyle from concept through to launch. With over 20 years of proven experience from respected brands and retailers, I have launched a wide range of innovative, commercial and timed product ranges, on budget. Product creation is my passion and I am experienced in Fragrance, Bath & Body, Haircare, Men’s Grooming, Baby, Wellness, as well as lifestyle and home accessories. I can analyse and interpret trends and devise a product strategy, then bring a vision to life, developing form, formulation, pack design, fragrance and marketing execution. I have successfully written pack, website and other marketing copy. I have presented brand strategies at board level, to licensors and personalities. I’ve successfully sold-in ranges to multiple retailers and specialist stores.