lucrezia pettinato

guest blogger guide marco polo

About

Specializzazioni: Online Marketing Communication, Tourism Web Marketing, Business Development, E-commerce, Search Engine Optimization

Country

italy

City

rome

Industry

hospitality

Skill

e commerce, marketing, management, online marketing, marketing strategy, sales, tourism, public relations, seo, training, hospitality, hotels, project planning, strategy, business development

Experience

guest blogger guide marco polo

marco polo

2017-12 - Present · 8 yrs 10 mos

Realizzazione periodica di post e articoli di viaggio per il blog di Guide Marco Polo

support coordinator - online business manager

bookassist

2011-2 - 2013-9 · 2 yrs 8 mos

* Answering general support queries from the clients * Providing internal support for sales and online marketing functions within Bookassist * Dealing with clients over the phone and by email * Training clients on the use of softwares and systems which Bookassist has developped * Building a strong business relationship with partners hotels * Advising new sales strategy in order to increase Direct Online Revenue * Securing competitive online rates * Reporting, analysing and improving on current website set up * Monitoring Hotels performances to track online sales progress

online sales executive

grand hotel plaza

2010-1 - 2011-1 · 1 yr 1 mo

* Working in the Sales and Marketing Department * Developing online marketing projects * Dealing with European Tourism Web Portals * Responsible of the Online Marketing activities * Updating through the Joomla CMS and Editing the Plaza website * Working closely with the Event Manager in coordinating the in-house groups

business development

tcl spa

2008-4 - 2008-8 · 5 mos

* Working closely with the Business Development Manager and marketing team in seeking new business opportunities. * Dealing with suppliers and partners * Developing and executing the marketing strategy * Solving client problems

assistant tax consultant

deloitte

2005-9 - 2007-2 · 1 yr 6 mos

* Giving legal advice to clients * Analysing and drafting contracts * Translation (between English, French and Italian) * Dealing with clients on daily basis * Working effectively in a team * Operating in a high pressure environment with demanding deadlines

mum travel blogger

peekaboo travel baby

2014-6 - Present · 12 yrs 4 mos

Blog su viaggi in famiglia con bambini al seguito

editorial coordinator

il sole 24 ore

2007-3 - 2007-10 · 8 mos

* Worked for the publishing company in order to develop a new website * Responsible for the testing and quality control of IT systems and processes * Planning, coordinating and supervising the work of 10 IT technicians

buying and merchandising office

fendi

2009-8 - 2010-1 · 6 mos

* Working in the Buying department * Dealing with European suppliers on a daily basis * Developing fashion projects

tourism web marketing forum moderator

formazioneturismo.com

2013-4 - 2016-4 · 3 yrs 1 mo

sales and marketing

rocco forte hotel balmoral

2008-11 - 2009-3 · 5 mos

* Working in the Spa Reception * Dealing with customers on daily basis * Working in the PR and Marketing department * Developing marketing projects

online business manager and search engine optimization specialist

bookassist

2013-10 - Present · 13 yrs

* Online Business Manager activities: * Advising new sales strategy in order to increase Direct Online Revenue * Reporting, analyzing and improving on current website set up * Monitoring Hotels performances to track online sales progress * Search Engine Optimization activities * technical review of websites (Screaming Frog and Google Web Master) * On-page SEO (review of tags and keywords) * Local SEO with Google My Business Optimization * Nap consistency review