Lucrezia Buzzella

• Plan and execute client activities in line with marketing plans and brand objectives • Monitor and manage client budgets in alignment with commercial targets and analyze sell-out performance by client • Coordinate the promoter agency through briefings, feedback, and sell-out results • Manage local production of point-of-sale materials

• Conducting competitor analysis and market research • Assisting in marketing campaign coordination across online and offline channels • Monitoring implementation of marketing plans and analyzing performance metrics

Trade Marketing intern at l’Orèal Luxe Division for Yves Saint Laurent and Prada Beauty

Support in the assessment of Business Development opportunities, especially in the dermatological field of Rare Diseases

I’ve been selected as a Tutor of Computer Science at Bocconi University. My role is helping students and professors during both curricular and extracurricular courses, in particular in the use of Excel and Python and with other activities related to IT teaching.

Product quality evaluation

Main subjects: Data Analytics and Visualization, Strategic Decision Making, Technology and Innovation Strategy, IP Law, Building and Scaling a Tech-Based Startup, Venture Capital and Valuation

Selected as an exchange student upon academic merit (among 2000+ eligible, 99.5% percentile) Main subjects: Contemporary Marketing, Product and Service Innovation, Consumer Behavior, International Business, Diversity Management