Lucrezia B.

As a Marketing Coordinator and Sales Support Specialist at VIBAC Spa, I continued my work as a Marketing Coordinator while taking on additional responsibilities in sales support. In addition to my primary responsibilities as a Marketing Coordinator, I also undertake the following: - Presenting new products and offers to customers and negotiating prices. - Accompanying sales representatives on customer visits, aiding in the identification of customer needs, and proposing new products or solutions. - Providing regular follow-up contact, reinforcing brand awareness, and identifying further business opportunities with our clients. - Collaborating closely with the heads of different divisions to monitor and evaluate the effectiveness of sales activities and marketing strategies implemented across the company.

Reporting directly to the CEO, as a Marketing Coordinator at VIBAC Spa, I am the person in charge of organizing trade shows across Europe, managing the company website, and creating product catalogs and communication content. By closely collaborating with the Canadian branch, we enhanced the marketing strategies in the European and American markets. My key responsibilities include the following: - Coordinating all aspects of European trade show participation, from booth design to compliance with regulations. - Attending major trade shows in North America and Europe to present the company's offerings, acquire new clients, and strengthen brand awareness. - Collaborating with the Canadian subsidiary for the creation of new automotive masking tape products, from ideating logos to performance analysis and products launch. - Developing innovative concepts and designs for company communication materials, such as product catalogs and flyers. - Enhancing brand awareness through strategic communication and managing the company website, including monitoring performance.

As a Business Analyst at VIBAC Spa, I supported various departments in understanding their needs and goals while analyzing company processes, operations, and performance. My responsibilities included: - Data analysis, providing valuable insights and recommendations on strategic initiatives and process improvements. - Working closely with different departments, such as customer service and sales, to ensure a thorough understanding of their operational requirements and to facilitate cross-functional communication. - Assisting in formulating costs and helping the finance department with budgeting and cost reduction strategies.